Mahindra & Mahindra launches XUV 3XO to redefine compact SUV segment in India

Mahindra & Mahindra Ltd., a leader in the Indian SUV market, announced the launch of its latest model, the XUV 3XO, starting at a competitive price of ₹7.49 Lakh. The XUV 3XO is designed to elevate standards in the compact SUV segment with its advanced features, standout design, premium interiors, and robust performance.

The XUV 3XO is the product of extensive research and development conducted at the Mahindra India Design Studio (MIDS) in Mumbai and the Mahindra Research Valley (MRV) near Chennai. This new SUV symbolizes Mahindra’s ongoing commitment to innovation and excellence, crafted at their state-of-the-art facility in Nashik.

Veejay Nakra, President of the Automotive Division at Mahindra & Mahindra Ltd., stated, “With the launch of the XUV 3XO, starting at an attractive price of ₹7.49 Lakh, Mahindra is redefining what an SUV can be. This vehicle is engineered to deliver ‘Everything you want & more,’ designed to cater to a broad spectrum of customers, from first-time SUV buyers to luxury seekers.”

The XUV 3XO introduces several pioneering features:

– Standout Design: Features a bold, athletic silhouette, piano black grille, LED headlamps, and infinity LED tail lamps, creating a visually arresting appearance.

– Premium Interiors: Boasts premium ivory color interiors, soft touch leatherette dashboard, and leatherette seat upholstery, enhancing the cabin’s luxury feel.

– Advanced Safety: Includes a comprehensive suite of safety equipment like a 360-degree surround view system, new-generation ESC, and multiple airbags, aiming for the highest B-NCAP safety rating.

– Powerful Performance: Powered by Turbo engines, the XUV 3XO offers exceptional power and torque, ensuring an exhilarating driving experience.

The XUV 3XO is not just a new car; it’s a category disruptor. It caters to the nuanced needs of various customer segments with each variant, positioning it as a versatile choice for modern consumers. Bookings for the XUV 3XO will open on May 15, 2024, with deliveries to commence from May 26, 2024.

This strategic launch by Mahindra & Mahindra Ltd. not only strengthens its portfolio but also significantly enhances its competitiveness in the global markets, where details of the XUV 3XO’s introduction will be announced shortly. The XUV 3XO represents a significant leap forward in meeting the evolving demands of SUV buyers, promising a combination of style, safety, and substance.