Mahindra & Mahindra launches Bolero Neo SUV in India

Mahindra & Mahindra has launched the new Bolero Neo sport utility vehicle (SUV) across India at an introductory price of INR 8.48 lakh (ex-showroom price, all over India) for the N4 variant.

The automobile company said that the new Bolero Neo will suit the evolving customers who want a tough and authentic SUV but at the same time modern and trendy.

Bolero Neo has a seven-seater configuration and will be available in N8-mid and N10- top variants along with the N4-base. It comes in seven colour options – Rocky Beige, Majestic Silver, Diamond White, Pearl White, Napoli Black, Highway Red, Royal Gold (coming shortly).

An optional variant N10 (O) which will feature Multi-terrain technology (Manual Lock differential) will be subsequently launched, said the company.

Mahindra & Mahindra launches Bolero Neo SUV in India at a starting price of Rs 8.48 lakhs. Photo courtesy of Mahindra & Mahindra Ltd.

Veejay Nakra – CEO  Automotive Division, Mahindra & Mahindra said: “The Bolero Neo combines the new age customer’s affinity towards a tough, powerful, go-anywhere capable SUVs with their persona and aspirations for a modern and trendy SUV.

“The design, performance, and engineering enhancements in the new Bolero Neo make it a modern, unmissable and authentic SUV for the bold and fearless Young India. The addition of Bolero Neo to our brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country.”

According to Mahindra & Mahindra, Bolero Neo features a stylish new design and premium interiors, which were crafted by Pininfarina, an Italian automotive designer.

The new SUV has a comfortable cabin and safety technology that includes standard dual airbags, anti-lock braking system (ABS) with electronic brake distribution (EBD) and cornering brake control (CBC), as well as ISOfix child seat.

Bolero Neo is built on third generation chassis shared with Thar and Scorpio, while being powered by the 100hp Mahindra mHawk engine.

Velusamy R – Chief of Global Product Development, Automotive Division, Mahindra & Mahindra said: “Built on the third-generation chassis which it shares with the Scorpio and Thar, the Bolero Neo has powerful attributes that set it apart.

“Its rugged body-on-frame construction, the proven Mahindra mHawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain. Comprehensively loaded with all the key features, the Bolero Neo reiterates our unstinted commitment towards product quality, performance, core SUV attributes and value.”

Mahindra & Mahindra said that the existing Bolero SUV line will continue to sell in addition to the Bolero Neo in the market.