Magenta Mobility enhances fleet with over 100 Tata Ace EVs to advance sustainable mobility in India

Magenta Mobility, an integrated electric mobility solutions provider, has significantly strengthened its partnership with Tata Motors, India’s largest commercial vehicle manufacturer. This collaboration marks a pivotal advancement in sustainable transport, with Magenta Mobility deploying over 100 units of the innovative Tata Ace EV, including more than 60 units of the Ace EV and over 40 units of the newly launched Ace EV 1000. This deployment is a crucial part of the memorandum of understanding (MoU) signed in October 2023, targeting the integration of 500 units of Tata Ace EV into Magenta’s fleet.

Driving Sustainable Urban Logistics

The deployment of these electric vehicles (EVs) is a key milestone in Magenta Mobility’s ‘Ab Ki Baar Dus Hazaar’ program, which aims to deploy 10,000 electric vehicles by September 2025. Mr. Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about the expanded collaboration, stating, “We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India.”

Magenta Mobility deploys over 100 Tata Ace EVs, enhancing sustainable urban logistics in India.

Mr. Vinay Pathak, Vice President & Business Head – SCVPU at Tata Motors, also highlighted the significance of this initiative: “This reaffirms our shared vision of revolutionizing intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability, and operational efficiency, while contributing to a greener future for India.”

Technical Superiority and Customer Satisfaction

The Tata Ace EV is equipped with the EVOGEN powertrain, ensuring an unparalleled driving experience complemented by a 7-year battery warranty and a 5-year comprehensive maintenance package. The vehicle features an advanced battery cooling system and regenerative braking, enhancing the driving range. Its 27kW motor provides exceptional pickup and grade-ability, making it ideal for fully loaded urban conditions.

Magenta Mobility’s Vision and Support

Backed by prominent investors like HPCL, bp, Morgan Stanley, JITO Angel Network, and Dr. Kiran Patel, Magenta Mobility is at the forefront of India’s electric mobility revolution. With this recent deployment, Magenta not only extends its partnership with Tata Motors but also reaffirms its commitment to decarbonizing logistics and enhancing urban transportation solutions.