Maersk Pakistan has signed a memorandum of understanding (MoU) with SEED Ventures to launch an agri-value chain intervention challenge called Pakistan Agripreneurship Challenge (PAC).

The aim of Pakistan Agripreneurship Challenge is to boost the quality of the agricultural produce of Pakistan and explore new global markets for the country’s agriculture exporters.

Hasan Faraz — Maersk Pakistan Managing Director said: “At Maersk, our purpose is to improve life for all by integrating the world. We are delighted to partner with SEED Ventures and contribute to improving Pakistan’s agricultural sector.

“With our intel and understanding of the global market, the demand and supply, the consumer behaviour etc., we bring a lot of data to the table that can help the agricultural producers in curbing their losses through proper inventory management, using the right logistics solutions and implementing resilient operations that answer the call of the market.”

Pakistan Agripreneurship Challenge is an agripreneurship challenge that invites agri ventures, farmers, innovators, and agriculture students to take part and build innovative solutions to address the post-harvest challenges for vegetable produce in Pakistan.

The shortlisted finalists from the agri-value chain intervention challenge will be given the scope to realize their innovative agripreneurship solutions by Maersk Pakistan and SEED Ventures.

Shaista Ayesha — SEED Ventures CEO said: “Pakistan is an agricultural economy, and keeping in mind the challenges that the country is facing, concentrating on basic economic and contributing to the development of this very critical sector is imperative.

“We are excited to be partnering with Maersk Pakistan for this initiative, their approach has been most forthcoming, and it is great to see an organisation leading in the supply chain sector is thinking not just about their industry but the entire value chain.”

  Hasan Faraz, Maersk Pakistan, Pakistan, Pakistan Agripreneurship Challenge, SEED Ventures, Shaista Ayesha