Lupin ropes in Hrithik Roshan as brand ambassador for Be One supplement

Lupinlife, the consumer healthcare business of Lupin Limited, has roped in Bollywood actor Hrithik Roshan as the brand ambassador for its recently launched Be One ayurvedic energy supplement.

Hrithik Roshan said: “I’m happy to partner with Lupinlife’s Be One, an Ayurvedic, non-addictive daily health supplement. This meets the modern day needs of energizing the mind and body in a healthy manner, while promoting the wellness solutions prescribed by Ayurveda.”

According to Lupin, Be One is a scientifically tested supplement that packs the benefits of eight Ayurvedic ingredients such as Ashwagandha, Shatavari, and Pippali in one vegetarian capsule.

Lupin ropes in Hrithik Roshan as brand ambassador for Be One ayurvedic energy supplement. Photo courtesy of Roychand1/Wikimedia Commons.

The Indian pharma company said that the need to be energetic is the newest standard of living in this day and age in which people strive to be in their best form. Everyday consumption of Be One capsule helps individuals to rejuvenate, re-energize, and revitalize in a safe and natural manner, said Lupin.

The pharma company further stated that Hrithik Roshan has shown agility in reel as well as real life. His endurance has been the key in juggling multiple roles and managing hectic schedules round the clock, said Lupin.

Ra]eev Sibal — President of Lupin India Region Formulations said: “We are very excited to have Bollywood’s most energetic fitness icon, Hrithik Roshan as the brand ambassador for Be One. Resonating with brand Hrithik Roshan – a proponent of healthy living and active lifestyle, Be One is specifically designed to combat fatigue and help restore an adults’ energy reserve.”