Levi Strauss & Co. (LS&Co.) has inaugurated its largest store globally at Pacific Mall, Tagore Garden, New Delhi. This flagship store not only marks the largest Levi’s outlet in India but also sets a record as the biggest Levi’s store situated within a mall worldwide. Covering an impressive 9,150 square feet (approximately 850 sqm), the store is a strategic expansion underlining LS&Co.’s commitment to the Indian market and its focus on a direct-to-consumer strategy in Asia.

The new Levi’s store features the brand’s Icon store concept, designed to offer an elevated shopping experience. It includes a striking three-dimensional façade with a broken ombre effect at the entrance, indigo ceilings, and indigo ombre pillars, reflecting Levi’s iconic contemporary style. The store is equipped with bespoke elements like LED displays offering visual animations that enhance the customer’s shopping journey throughout the day. Additionally, the store houses the famous Levi’s Tailor Shop, providing enhanced personalization services such as custom embroidery and distressing, allowing customers to create one-of-a-kind pieces tailored to their preferences.

Located in the premier Pacific Mall, which draws approximately 1 million visitors each month, the new Levi’s store is set to become a prime destination for denim lovers and fashion-forward consumers. The store’s spacious layout, diverse product range, and enhanced services aim to redefine the retail experience, making shopping both convenient and enjoyable.

Hiren Gor, General Manager of South Asia at Levi Strauss & Co., expressed the company’s strategic intent with this expansion: “As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores.” He added that with the expanded floor space, fashion seekers visiting the Pacific Mall store could expect a broad assortment of products to complete their denim lifestyle looks.

The store boasts a comprehensive collection of men’s and women’s apparel, featuring iconic Levi’s fits like the classic 501 jeans and Trucker Jacket in various colors. For women, the store introduces trend-focused styles including flare, straight, and loose jeans, along with color-blocked denim tops, corset styles, and cropped designs. Men’s offerings include advanced stretch denim for all-day comfort, an expanded range of loose jeans, and versatile options like button-down shirts, polos, and signature graphic tees.

This strategic opening not only enhances LS&Co.’s brand presence in India but also serves as a testament to its innovative approach in retail, catering to both loyal customers and new visitors with its array of exclusive and fashionable offerings.

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