Justin’s just made snack time better with crunchy peanut butter, nougat bars, and a new frozen treat

Justin’s, a leading brand in nut butters and organic chocolate confections, is expanding its product range with the introduction of Classic Crunchy Peanut Butter and Peanut Caramel Nougat Chocolate Candy Bars. In a significant move, the company is also entering the frozen food segment through a collaboration with Rudi’s Rocky Mountain Bakery, launching Frozen Pocket Sandwiches featuring Justin’s signature peanut butter. These launches reflect Justin’s commitment to delivering high-quality, mindfully sourced ingredients in indulgent yet nutritious formats.

Why Is Justin’s Introducing Classic Crunchy Peanut Butter?

The demand for Classic Crunchy Peanut Butter has been growing, with more than half of peanut butter consumers preferring a crunchy texture. Justin’s, known for its high standards in nut butter production, has now responded to this demand with a no-stir, crunchy peanut butter that retains its signature one-of-a-kind grind. The product is Non-GMO Project Verified, gluten-free, kosher, and pollinator-friendly, ensuring it aligns with the brand’s dedication to sustainable and natural ingredients.

Justin’s has seen rapid growth in peanut butter sales, outpacing the category’s overall market expansion. The introduction of Classic Crunchy Peanut Butter is expected to strengthen its presence in the segment, leveraging its brand equity and consumer trust. The product will be available in 16 oz jars this spring, priced between $5.89 and $6.29, with a 28 oz jar launching in summer.

What Sets Justin’s Peanut Caramel Nougat Chocolate Candy Bars Apart?

Expanding its expertise beyond nut butters, Justin’s is introducing Peanut Caramel Nougat Chocolate Candy Bars, providing a nostalgic take on classic chocolate bars with USDA-certified organic and Non-GMO Project Verified ingredients. Available in Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat, these bars offer a rich, satisfying texture with simple, high-quality ingredients.

The introduction of this product positions Justin’s within the growing clean-label confectionery space, where consumers are actively seeking indulgent treats made with better-for-you components. Unlike conventional candy bars that rely on artificial additives, Justin’s maintains a focus on transparency and minimal processing, ensuring that each ingredient meets rigorous quality standards.

The new bars will be available in two formats: 1.4 oz single-serve bars, priced between $2.29 and $2.49, and 4.2 oz multi-serve pouches containing six individually wrapped fun-size bars for $6.49 to $6.99. These products will start rolling out nationwide this summer.

How Is Justin’s Expanding Into the Frozen Food Market?

In a strategic expansion beyond shelf-stable products, Justin’s is entering the frozen aisle through a partnership with Rudi’s Rocky Mountain Bakery. This collaboration has resulted in the launch of Frozen Pocket Sandwiches, known as Sandos, featuring Justin’s Classic Peanut Butter paired with Rudi’s Organic Bread.

The Frozen Pocket Sandwiches cater to consumers looking for high-protein, lower-sugar alternatives to traditional peanut butter and jelly sandwiches. Each sandwich delivers 11g of protein, making it a suitable option for school lunches, post-workout snacks, and on-the-go consumption. This product aligns with the broader market trend of convenient, nutritious frozen foods, a segment experiencing rising demand among health-conscious shoppers.

Justin’s expects the Frozen Pocket Sandwiches to resonate with both parents seeking better lunchbox options and adults looking for satisfying yet natural snacks. These frozen sandwiches will be available in packs of four, priced at $7.99, and will start hitting freezer aisles this summer.

What Do These Launches Mean for Justin’s Market Position?

Justin’s continues to solidify its position as a leader in premium nut butters and clean-label confections. With the addition of Classic Crunchy Peanut Butter, the brand is tapping into a high-demand category where it already enjoys strong consumer loyalty. Meanwhile, the Peanut Caramel Nougat Chocolate Candy Bars allow Justin’s to enter the competitive yet growing natural candy segment, which has seen increasing consumer preference for organic and minimally processed treats.

The foray into frozen foods represents an entirely new direction, demonstrating Justin’s ability to diversify beyond traditional nut butters and confections. The Frozen Pocket Sandwiches provide an innovative, convenient way to enjoy peanut butter in a ready-to-eat format, aligning with broader shifts in consumer preferences toward functional, protein-rich snacks.

Industry experts highlight that these launches reflect a broader trend of brands moving beyond their core categories to tap into adjacent markets. By leveraging strong brand trust and established consumer demand, Justin’s is poised for sustained growth in both the peanut butter and snack markets.

Where Can Consumers Find These New Products?

Consumers eager to try Classic Crunchy Peanut Butter, Peanut Caramel Nougat Chocolate Candy Bars, and Frozen Pocket Sandwiches can expect to see them in national retailers starting in the coming months. The Classic Crunchy Peanut Butter will begin appearing on shelves this spring, followed by the Peanut Caramel Nougat Chocolate Candy Bars in summer. The Frozen Pocket Sandwiches will also launch in summer, making their debut in freezer sections across major grocery chains.

For those attending Natural Products Expo West, Justin’s will showcase its latest innovations at Hall A, Booth #422, offering attendees a firsthand taste of these new products. The brand aims to use this platform to reinforce its commitment to natural, high-quality ingredients while expanding into new product categories.

What’s Next for Justin’s?

As Justin’s continues to innovate, the company is expected to explore further expansions in better-for-you snacking, clean-label confections, and plant-based alternatives. With increasing consumer interest in protein-rich, organic, and minimally processed foods, Justin’s is well-positioned to meet these demands through future product innovations and potential partnerships.

By continuously evolving its offerings while maintaining its commitment to simple, high-quality ingredients, Justin’s is shaping the future of snacking with a strong focus on taste, nutrition, and sustainability.