July sales for Hero MotoCorp reach 3.91 lakhs despite weather challenges

Hero MotoCorp, recognized as the world’s largest manufacturer of motorcycles and scooters, sold a total of 3,91,310 units in July 2023. The sales figure reflects the challenges faced in certain parts of the country due to severe weather conditions, including unprecedented rains and floods. These natural events led to a sharp decline in customer visits to dealerships, with floodwaters causing extensive crop damage in several states.

In spite of the weather-induced slump, Hero MotoCorp expects an uptick in market demand in the coming months. This optimism is fueled by new product launches planned for the festive season, along with attractive financing schemes.

Hero MotoCorp sells 3.91 lakh units in July 2023. Photo courtesy of Hero MotoCorp Ltd.

Adding to the July excitement, Hero MotoCorp and Harley-Davidson launched their first co-developed premium motorcycle, the ‘Harley-Davidson X440’, in India. This impressive motorcycle was unveiled at the Hero Center for Innovation and Technology (CIT) in Jaipur, in the presence of Niranjan Gupta, CEO of Hero MotoCorp, Dr. Pawan Munjal, Executive Chairman, and Jochen Zeitz, President, Chairman, & CEO of Harley-Davidson Motorcycles.

The Harley-Davidson X440, boasting an all-metal body, distinctive design, and powerful engine, encapsulates the character of the iconic Harley-Davidson brand. The motorcycle is available in three variants – Denim, Vivid, and S, priced at INR 2,29,000, INR 2,49,000, and INR 2,69,000 respectively. Bookings can be made online at www.Harley-Davidsonx440.com with a booking amount of INR 5,000, until August 3, 2023. The production is set to commence in September at Hero MotoCorp’s Garden Factory at Neemrana, Rajasthan, with deliveries starting in October 2023.

In addition to the Harley-Davidson collaboration, Hero MotoCorp expanded its premium segment with another notable addition. Following the announcement of Hero Xtreme 160R 4V, the company launched the new Hero Xtreme 200S 4 Valve in July. Priced at INR 1,41,250, the new Hero Xtreme 200S 4V promises sporty character, power-packed riding dynamics, and exceptional safety and practicality.

The recent launches and the anticipation of market improvement despite the challenges of inclement weather underscore Hero MotoCorp’s commitment to innovation and growth in the motorcycle and scooter segment. With a focus on premium products and customer-centric approaches, Hero MotoCorp continues to lead in the industry.