Jasper acquires Clipdrop to enhance AI-driven marketing solutions

Jasper, a leading generative AI app company, has officially announced its acquisition of Clipdrop, the innovative AI image creation and editing platform, from Stability AI. This pivotal acquisition marks a significant enhancement in Jasper’s ability to offer the most comprehensive, multimodal copilot for enterprise marketing teams, signaling a major advancement in the AI and technology sector.

Clipdrop, established in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, has become a go-to solution for millions of creative designers and brands globally. Its cutting-edge technology enables users to edit existing images, create new ones, and develop an extensive array of variations in size, detail, and style. This acquisition is poised to accelerate ad strategies and foster on-brand creative development for marketers and brand leaders.

Timothy Young, CEO of Jasper, emphasized the importance of visual marketing and how Clipdrop’s integration will further Jasper’s mission to become the most comprehensive end-to-end marketing copilot. “A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better-informed automation, and improved optimization across their entire strategy,” Young stated.

The Clipdrop team is set to join Jasper immediately, continuing to spearhead research and innovation on multimodality in Jasper from their Paris headquarters. This move not only expands Jasper’s footprint in Europe but also demonstrates the company’s commitment to investing in the region’s AI community.

Emad Mostaque, CEO of Stability AI, expressed his enthusiasm for the acquisition, noting the long-standing partnership between Jasper and Stability AI. “We’re thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform,” Mostaque shared.

Damien Henry, co-founder of Clipdrop, also shared his excitement about the potential of Clipdrop technology within Jasper’s marketing copilot. “There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can’t wait to get started,” Henry said.

The deal, which closed on February 20, 2024, means business customers can immediately access Clipdrop through the Jasper API, with plans to integrate the functionality more deeply into the copilot over time.

Founded in 2021, Jasper has rapidly become a pivotal AI copilot for marketing teams, recognized for its fast growth and ability to enhance content and campaign production, brand strategy training, and performance optimization. Its clientele includes notable names like Morningstar, Anthropologie, SentinelONE, ZoomInfo, and more, underscoring its impact and utility in the marketing world.

This acquisition is a strategic move by Jasper to consolidate its position as a leader in the AI-driven marketing solutions space. By integrating Clipdrop’s advanced image creation and editing capabilities, Jasper not only enhances its product offering but also sets a new standard for how marketing teams can leverage AI for creative and strategic purposes. The collaboration between Jasper and Clipdrop, backed by the continued partnership with Stability AI, is poised to drive innovation and deliver more sophisticated, user-friendly marketing tools that cater to the evolving needs of brands and creatives alike.