J.M. Smucker Co. unveils Hostess HoneyBun Donettes: A new twist on breakfast snacking

The J.M. Smucker Co. has announced a new addition to the Hostess snack lineup, aiming to transform morning routines with a sweet, shareable delight. The newly launched Hostess HoneyBun Donettes combine the beloved warm cinnamon flavor and sweet vanilla glaze of Hostess HoneyBuns with the soft, fluffy texture of Donettes, creating a unique breakfast treat without high-fructose corn syrup, artificial colors, or flavors.

Chris Balach, vice president of marketing for Sweet Baked Snacks at The J.M. Smucker Co., emphasized the company’s commitment to innovation in response to consumers’ evolving tastes. “We know that snack lovers are increasingly seeking new flavor combinations, and the melding of distinct tastes and textures offers a unique snacking experience,” Balach stated. This product launch underscores the brand’s dedication to delighting consumers with novel offerings that enhance their daily snacking moments.

The introduction of HoneyBun Donettes follows the success of the Hostess Ding Dongs x Twinkies Mashups, marking another innovative step in Hostess’s snack creation journey. With the HoneyBun Donettes, Hostess not only caters to the sweet tooth of its fans but also taps into the growing trend of seeking out more imaginative and indulgent ways to start the day.

Hostess Combines HoneyBuns and Donettes for a Sweet, Shareable Treat. Photo courtesy of PRNewsfoto/The J.M. Smucker Co.

Set to be available in grocery retailers and convenience stores nationwide from early March, HoneyBun Donettes will be offered in both standard bagged packaging and a single-serve option, making them a convenient choice for both sharing and on-the-go snacking.

The launch of Hostess HoneyBun Donettes by The J.M. Smucker Co. represents a significant move in the sweet baked snacks market, highlighting the brand’s agility in responding to consumer desires for new, flavorful experiences. By combining two iconic snacks into one, Hostess not only capitalizes on nostalgia but also introduces a fresh twist that could attract a wider audience. This strategic innovation in the breakfast and snack segment underlines the importance of creativity in product development, potentially setting new trends and raising consumer expectations for future offerings. As consumers continue to explore unique flavor profiles and textures, Hostess HoneyBun Donettes could indeed become a new favorite, enriching the brand’s legacy and enhancing its position in the competitive snacking landscape.