Intel Corporation has announced a groundbreaking plan to implement advanced artificial intelligence (AI) technologies at the Olympic and Paralympic Games Paris 2024. As the Official Worldwide AI Platform Partner, Intel will deploy its processors and software to create unparalleled AI-driven experiences for fans, athletes, organizers, and viewers globally. This initiative marks a significant step in leveraging technology to enhance the world’s premier sporting event.

First-of-Its-Kind AI Experiences at Paris 2024

Intel’s commitment to innovation will be showcased through several key AI applications at Paris 2024. Fans attending the games will enjoy a unique immersive sports experience, allowing them to interact with technology that assesses athletic potential. This will be the first Olympics to offer an end-to-end 8K livestreaming experience, setting a new standard for broadcasting sports events. Additionally, Intel will enhance universal accessibility at selected Olympic and Paralympic venues, improving the experience for all attendees, including those with visual impairments.

Advancements in Broadcast Technology and Accessibility

The Paris 2024 Games will utilize Intel Xeon processors to deliver an unprecedented 8K livestreaming experience. This technological feat will provide a visible pathway for the future of low-latency, high-resolution livestreaming over the internet. Moreover, Intel’s AI solutions will drive advancements in accessibility for the visually impaired, with 3D models of key facilities offering indoor and voice navigation via a smartphone app.

AI-Driven Fan Engagement and Content Delivery

Intel’s AI-powered fan activations will guide spectators through the journey of becoming an Olympic athlete, using computer vision and AI to analyze athletic drills. Additionally, Olympic Broadcasting Services will use AI automation to generate customized content, bringing viewers tailored highlights across multiple sports disciplines instantly. This represents a significant enhancement in how sports content is produced and consumed.

Preserving Olympic Legacy through AI

Intel is also innovating in how Olympic history is preserved and shared. Neural object cloning technology is being tested to transform video of Olympic collections into 3D digital artifacts, allowing fans to interact with historical items in a virtual environment. This effort will help maintain and expand the legacy of the Olympic Games for future generations.

Intel’s Longstanding Innovation at the Olympic Games

Intel’s involvement in the Olympic and Paralympic Games is not new. Starting with the 2018 PyeongChang Winter Games and continuing through Tokyo 2020 and Beijing 2022, Intel has consistently introduced cutting-edge technologies like 5G, VR, drones, and AI to enhance the global sporting experience. These innovations have not only improved the spectator experience but also helped athletes and teams in their training and performance analysis.

Partner Perspectives on the Technological Transformation

Ilario Corna, Chief Information Technology Officer at the International Olympic Committee, highlighted the impact of Intel’s AI solutions: “Our partnership with Intel has propelled us into a realm where emerging technologies, powered by artificial intelligence, are reshaping the world of sport for spectators, athletes, IOC staff and partners.”

As the Olympic and Paralympic Games approach, Intel’s implementation of AI technology promises to create an experience unlike any before, transforming Paris 2024 into a showcase of technological innovation and digital interaction. This partnership exemplifies how technology can bridge the gap between physical and digital realms, enhancing the global appeal of the Games.

  8K livestreaming Olympics, AI in sports, immersive sports technology, Intel, Intel AI technology, Paris 2024 Olympic Games