Integrity acquires Advanced Market Sales to boost retirement planning offerings

Integrity Marketing Group, a US-based life and health insurance products distributor, has acquired Advanced Market Sales (AMS) for an undisclosed price in a move to boost its retirement planning offerings.

Headquartered in Coeur d’Alene, Idaho, Advanced Market Sales is an independent insurance marketing organization.

The company’s president – Sean Ruggiero will continue to head the organization and will also become a managing partner at Integrity Marketing Group.

Sean Ruggiero said: “Joining forces with Integrity takes what we’re already doing and increases it tenfold by putting best-in-class resources at our disposal.

“I’ve learned that you have to surround yourself with great teammates in order to get to that next level. I still have so much I want to achieve, and I have no doubt Integrity is the catalyst to magnify every aspect of our business.”

Sean Ruggiero, who after seeing many Americans struggle to make preparations for retirement, forayed into the insurance industry in 2003. Currently, Advanced Market Sales is said to give training and mentoring to over 20,000 agents to assist in annuities, life insurance, and other financial planning.

Integrity Marketing Group acquires Advanced Market Sales. Photo courtesy of Integrity Marketing Group.

Bryan W. Adams – Co-Founder and CEO of Integrity Marketing Group said: “What makes AMS unique is their focus on comprehensive retirement planning. By partnering with Integrity, our 275,000 agents can scale this approach and provide even more Americans with secure plans for their financial futures.

“We’ll take the immense success AMS is already having and amplify it to a magnitude they couldn’t achieve on their own.”

Integrity Marketing Group is said to offer a unique partnership model under which its team will look after the IT, accounting and HR activities of the acquired companies. This will allow Advanced Market Sales and other acquired businesses to focus on growing core business with adding capabilities like marketing and lead generation coming from Integrity Marketing Group.

By integrating its parent firm’s online quoting, enrolment, and complete capabilities in customer relationship management, Advanced Market Sales will be able to provide valuable technology solutions to help their agents.

Additionally, the insurance marketing organization in Idaho will get access to exclusive products and open collaboration, which are available to Integrity Marketing Group’s partners.