Insomniacs launches Absolute CX to streamline real estate digital transformation

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Insomniacs, a premier marketing technology network specializing in the real estate sector, has unveiled its latest innovation, Absolute CX. This cutting-edge PropTech tool is designed to streamline digital processes for real estate developers by integrating various technology and AI solutions, ultimately challenging the traditional dynamics of the industry.

Absolute CX emerges as a solution to the complex challenges faced by real estate developers due to the use of multiple, disjointed software solutions. With over a decade of experience in the real estate technology landscape, Insomniacs has identified the inefficiencies stemming from the lack of integration among various platforms. Absolute CX addresses these issues by offering a unified platform that automates various functionalities, transforming the operational journey of real estate developers.

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This new platform is not just a tool but a comprehensive system featuring eight modules and establishing partnerships with over 90 renowned platforms. By integrating these disparate systems, Absolute CX allows developers to gather insights more efficiently without the need to switch between multiple dashboards. This integration is projected to save developers up to 30% in operational costs, which could also lead to a reduction in customer acquisition costs.

Mr. Govind Rai, CEO and Co-founder of Insomniacs, emphasized the groundbreaking nature of the platform: “Our aim is to provide a significant boost to the real estate landscape. Absolute CX provides a one-time integrated solution for all. We take pride in being the first in India to come up with this approach,” he stated. His vision highlights the platform’s potential to redefine industry standards and enhance the efficiency of real estate operations across the board.

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Absolute CX has already attracted attention from the top echelons of the industry, with four of the top 15 leading developers in India adopting the platform. This early adoption underscores the platform’s relevance and potential impact on the real estate market, positioning Insomniacs as a leader in digital transformation solutions within the sector.

The launch of Absolute CX by Insomniacs marks a significant milestone in the evolution of real estate technology. By addressing the critical pain points of integration and operational efficiency, Absolute CX sets new standards for how real estate developers can leverage technology to enhance their customer experience and operational effectiveness.

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This development is a testament to Insomniacs’ commitment to driving innovation and delivering substantial improvements to the real estate sector through technological advancement.


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