Infosys partners with ABB FIA Formula E for digital innovation

Infosys, a global leader in next-generation digital services and consulting, has announced a significant three-year partnership with the ABB FIA Formula E World Championship. This collaboration positions Infosys as the official Digital Innovation Partner, leveraging its expertise to provide in-race analytics, enhance fan engagement experiences, and improve sustainability reporting and tracking for the championship.

Strategic Focus Areas:

The partnership will concentrate on three pivotal areas:

1. Fan Growth: Infosys is set to develop an AI-powered Fan Customer Data Platform, targeting to engage 500 million fans by 2030. This platform aims to deepen fan engagement and provide personalized experiences, catering to Formula E’s expanding global audience.

2. In-race Insights and Driver Statistics: Utilizing Infosys Topaz, an AI-first suite of offerings, the partnership will deliver real-time insights and driver statistics during races, significantly enhancing the spectator experience.

3. Enhanced Sustainability Data Management: In support of Formula E’s goal to reduce carbon emissions by 45% by 2030, Infosys will transform the sport’s carbon reporting capabilities through advanced AI, setting new benchmarks in sustainability assessments.

Jeff Dodds, CEO of Formula E, praised the partnership, stating, “Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E’s position as a leader in sustainable, digital-first sports.”

Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, echoed this sentiment: “We are now delighted to partner with Formula E, a visionary motorsport series that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience while enhancing Formula E’s sustainability goals.”

Past Collaborations and Brand Momentum:

Infosys has a history of successful sports collaborations, including with major tennis organizations like Roland-Garros and the Australian Open, as well as partnerships with Madison Square Garden entities such as the New York Knicks and New York Rangers. These partnerships have demonstrated Infosys’s capability to integrate AI into sports, enhancing both fan experiences and operational efficiencies.

This partnership between Infosys and Formula E highlights a growing trend of digital transformation in sports, particularly in areas of fan engagement and sustainability. By leveraging AI and analytics, Infosys not only enhances the spectator experience but also sets new standards in sports sustainability, a critical factor for the future of global sports leagues.