Hexaware acquisition of Mobiquity : Indian IT consulting company Hexaware Technologies has agreed to acquire US digital consultancy firm Mobiquity for about $182 million.

Mobiquity creates digital products for well-known brands across the world such as Amazon Web Services, Wawa, Backbase, Rabobank, Philips, and Otsuka.

The digital consultancy firm, which has a global presence in three continents, specializes in creating multi-channel digital experiences using cloud technologies. Mobiquity is also a digital customer experience consulting partner for Amazon Web Services and is said to be an expert at leveraging the sophisticated capabilities of the latter.

Hexaware acquisition of Mobiquity is the largest ever investment for the former and the enlarged entity aims to compete directly with large digital agencies and consulting companies.

Commenting on Hexaware acquisition of Mobiquity, R Srikrishna – CEO of Hexaware Technologies, said: “Hexaware enters an exciting new phase of growth and capability with the acquisition of Mobiquity Inc. Mobiquity strengthens two of our key strategic offerings: Cloudify Everything and Customer Experience Transformation.

“We are seeing a strong demand for these capabilities and, with this acquisition, we will be able to further accelerate our contributions to our customers’ business growth. Both Hexaware and Mobiquity have created very strong impact for their clients and have a mutually complementing position. Our combined capabilities will enhance our market positioning and opportunity to make an impact for our clients.”

Hexaware, on the other hand, provided IT, BPO and consulting services. The company caters to customers in banking, financial services, insurance, capital markets, healthcare, professional, travel, manufacturing, retail, education, telecom, transportation and logistics.

Mobiquity will expand Hexaware’s global delivery presence with its centers across Florida, Boston, Pune, Ahmedabad, Philadelphia, New York, and Amsterdam.

John Castleman – CEO of Mobiquity, commenting on Hexaware acquisition of Mobiquity, said: “Joining hands with Hexaware gives us added scale, a broader portfolio of offerings that are relevant to our clients’ digital journeys, and the opportunity to strengthen the Mobiquity brand.”

  Hexaware Technologies, India, IT industry news, John Castleman, Mobiquity, R Srikrishna