India’s first ready-to-drink fig juice exported to Poland: A milestone in agro-exports

The Agricultural and Processed Food Products Export Development Authority (APEDA) has facilitated the historic export of India’s first ready-to-drink fig juice, crafted from the geographically indicated (GI) Purandar Figs, to Poland. This landmark shipment, which departed from the Hamburg port in Germany on August 1, 2024, signifies a significant advancement in the global promotion of India’s unique agricultural products. The shipment was officially flagged off by APEDA Chairman, Shri Abhishek Dev, with the presence of all stakeholders, marking a momentous occasion for Indian agriculture.

From Innovation to Export: The Journey of Purandar Fig Juice

The origins of this innovative fig juice can be traced back to the APEDA Pavilion at the SIAL 2023 event held in Greater Noida, New Delhi. This international trade showcase served as the launchpad for the product, offering it the exposure needed to captivate the global market. Produced by Purandar Highlands Farmers Producer Company Ltd., the fig juice garnered significant attention and even won an award at the event, emphasizing its strong potential in international markets.

India’s first ready-to-drink fig juice, now exported to Poland, showcasing the potential of Indian agro-products on the global stage.

APEDA’s unwavering support has been crucial in transforming this product from concept to export. The authority has been deeply involved in the development of the fig juice, which was preceded by the first export of fresh GI-tagged Purandar Figs to Hamburg in 2022. This collaboration with smallholder farmers underlines the importance of fostering innovation in agriculture. Notably, the fig juice has been granted a provisional patent, further showcasing its innovative edge in the agricultural sector.

Expanding Global Reach: Showcasing at International Platforms

The fig juice was also prominently featured at Macfrut 2024 in Rimini, Italy, with the continued support of APEDA. The showcase at this prestigious event led to positive responses from international buyers, including an inquiry from MG Sales SP in Wroclaw, Poland. This interest culminated in the landmark export to Poland, further solidifying India’s presence in the global agro-product market.

Purandar Figs: A GI-Tagged Treasure

The Purandar Figs, native to the Purandar region in Maharashtra, India, have long been celebrated for their unique taste and nutritional value. The geographical indication (GI) tag granted to these figs underscores their distinctive qualities and the rich heritage of the region. The GI tag not only protects the authenticity of Purandar Figs but also enhances their marketability in both domestic and international markets. The fig juice, derived from these GI-tagged figs, is a testament to the quality and uniqueness of Indian agricultural products, positioning them favorably in the global marketplace.

SIAL 2023: A Platform for Indian Agro-Innovations

The SIAL (Salon International de l’Alimentation) event in 2023, where the fig juice made its debut, is one of the world’s largest food innovation exhibitions. Held in New Delhi, this event attracted over 1,000 exhibitors from more than 45 countries, offering a global platform for Indian agro-innovations. APEDA’s participation in SIAL 2023 was strategic, as it aimed to promote Indian agricultural products to international buyers, distributors, and retailers. The success of Purandar Fig Juice at SIAL 2023 is a reflection of the increasing global demand for innovative and high-quality Indian food products.

The Role of APEDA in Boosting Indian Exports

Established in 1985, APEDA has been instrumental in promoting the export of agricultural and processed food products from India. The organization provides comprehensive assistance to exporters, from ensuring quality standards to navigating international trade regulations. APEDA’s focus on promoting GI-tagged products, like Purandar Figs, aligns with its mission to enhance the global competitiveness of Indian agriculture. The successful export of Purandar Fig Juice to Poland is a prime example of APEDA’s efforts to diversify India’s export portfolio and increase the visibility of niche agro-products on the global stage.

Expert Opinion: The Impact of Agro-Innovations on Global Markets

Experts in the agricultural sector believe that the export of ready-to-drink fig juice is a testament to the potential of Indian agro-products in the global arena. According to an industry expert, the success of this product underscores the importance of continuous research and development in enhancing the value of agricultural exports. The role of Farmers Producer Companies (FPCs) like Purandar Highlands is also pivotal in promoting sustainable agricultural practices and ensuring that innovative products like this fig juice can reach international markets.

This achievement not only highlights the potential of Indian agro-products but also emphasizes the critical role of collaboration between government bodies like APEDA and smallholder farmers. The export of Purandar Fig Juice is a prime example of how innovation, supported by strategic partnerships, can drive the growth of Indian agricultural exports on a global scale.