Indian foodtech company Laalsa raises funding for Yumzy food delivery app

Laalsa, a Hyderabad based food technology company, revealed to have raised $1 million in funding for its food delivery app Yumzy.

The Indian foodtech company, which began operations about two years ago, plans to launch an innovative digital-platform to the overly competitive, online food-ordering market.

According to Laalsa, there have been some big names in the market already for online food delivery in the last few years in the form of Food Panda, Tiny Owl, and UberEats, which have ceased to exist in a short time. However, Laalsa says that it was bent on developing a completely sustainable, online digital platform for restaurants.

Yumzy, which has more than 6,000 restaurants on-board, has been used across the cities of Hyderabad, Visakhapatnam, Chennai, and Bengaluru.

Suresh Redyam – Laalsa CEO said: “At present, the need for alternate platforms from restaurateurs and hoteliers has become a need-of-the-hour. High dependency on food aggregators coupled with high commission-based models is leaving Restaurants in a fix, and that’s where our Food Science platform comes into the picture.”

Indian foodtech company Laalsa raises funding for Yumzy food delivery app. Photo courtesy of Laalsa.

Laalsa is said to offer restaurants with valuable insights and help restaurateurs make well-informed decisions by incorporating artificial intelligence and consumer behavior analytics.

As per the company, besides levying high commissions on restaurants, food aggregators are getting themselves into conflicting business models, opening cloud kitchens, and using pre-existing consumer data to their benefit. Although this looks like a negligible aspect, it is impacting the customer-base of restaurants considerably, said Laalsa.

Suresh Redyam said: “These hurdles faced by Restaurants today are what we wish to tackle. By allowing restaurants to have complete control over their affairs and customers, Laalsa aims at being an enabler rather than an aggregator.”

Laalsa claims to empower restaurants to have utmost authority through the help of in-depth analysis and subscription-based models. The Indian foodtech company said that with its technology, restaurants focus on their key activities and get direct control over their day-to-day operations without having to put their money on higher commissions and ads.

Yumzy is said to help consumers place orders based on superior customizations. Laalsa claims that another key benefits it gives to consumers are higher discounts and better offers.

The foodtech company said that it has introduced Dinezy, a contactless solution to help restaurants maximize safety by minimizing touchpoints for consumers.