IDFC FIRST Bank launches FIRST SWYP Credit Card powered by Mastercard


IDFC FIRST Bank, a leader in innovative banking solutions, has expanded its credit card offerings with the introduction of the FIRST SWYP Credit Card. Specifically designed for the Gen Z generation, this card is set to redefine the credit card experience, providing exciting lifestyle-related offers, EMI benefits, and unprecedented payment flexibility. Powered by Mastercard, the FIRST SWYP Credit Card aligns with the dynamic lifestyle requirements of young and young-at-heart consumers, focusing on affordability, convenience, and customer engagement.

FIRST SWYP Credit Card: A Blend of Offers and Flexibility

The card offers a range of unique benefits, including a Lenskart Gold Membership, Times Prime Annual Membership on spending Rs. 30,000, and 1000 Reward points on the first EMI conversion. Additionally, cardholders can enjoy discounts up to 20% off on partner brands across dining, shopping, and travel – meeting the growing interests of young consumers. From tempting discounts at Domino’s Pizza to travel deals on EaseMyTrip and stylish discounts on TATA CLIQ, the FIRST SWYP Credit Card ensures a fulfilling lifestyle experience.

FIRST SWYP Credit Card: IDFC FIRST Bank's New Venture into Youth-Oriented Financial Solutions

FIRST SWYP Credit Card: IDFC FIRST Bank’s New Venture into Youth-Oriented Financial Solutions

Emphasizing EMI and Reward Benefits

One of the innovative features of the card is the ‘EMIfy’ option, where customers can convert purchases over Rs. 2,500 to EMI at a nominal fee. The card also boasts a Milestone Rewards Program, offering up to 1400 reward points every billing cycle, based on eligible spends.

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FIRST SWYP’s Referral and Entertainment Perks

The FIRST SWYP Referral Program allows cardholders to earn significant benefits on every successful referral, including annual fee waivers and bonus rewards. Movie enthusiasts can enjoy 25% off on movie tickets every month, and there’s a fuel surcharge waiver and railway lounge access, enhancing the travel experience.

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Shirish Bhandari and Gautam Agarwal on the Launch

Shirish Bhandari, Head Credit Card Business at IDFC FIRST Bank, expressed excitement about the launch, stating that this card reinvigorates the youth’s relationship with credit card usage. Gautam Agarwal, Division President, South Asia, Mastercard, highlighted the need for products that reflect the individuality of today’s youth, praising the partnership with IDFC FIRST Bank.

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Applying for FIRST SWYP Credit Card

IDFC FIRST Bank customers can easily apply for the FIRST SWYP Credit Card through the bank’s website and mobile application. This launch is a testament to IDFC FIRST Bank’s commitment to introducing products and services that cater to the evolving needs of its customers, marking another milestone in their journey towards providing unparalleled convenience and value.

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