ICICI Lombard, Dr. Reddy’s partner to offer cashless outpatient services
ICICI Lombard General Insurance Company has entered into a partnership with SVAAS Wellness Limited, a fully-owned subsidiary of Dr. Reddy’s Laboratories Limited for launching a pilot for cashless outpatient offering in India.
The partnership marks the launch of SVAAS, which is the digital health solution of Dr. Reddy’s Laboratories. It also demonstrates the deeper entry of ICICI Lombard into the wellness segment.
For Dr. Reddy’s Laboratories, the partnership will bring together four main touchpoints in the journey of outpatient healthcare and wellness via various suitable collaborations. These include doctor consultations, pharmacies, pathology laboratories and diagnostic services, and insurance.
M.V. Ramana — CEO of Dr. Reddy’s Laboratories Branded Markets (India & Emerging Markets) said: “We are delighted to commence SVAAS as a pilot with a seasoned and experienced partner in ICICI Lombard. Beyond the pilot, we will aim to use our own SVAAS digital platform and work with multiple established partners.
“In keeping with our brand belief of ‘Good Health Can’t Wait’, we see SVAAS as meeting a genuine unmet patient need through assurance of quality and credibility, ease of use, and comprehensive support consequently resulting in higher adherence. We believe SVAAS has the potential to expand further into health and wellness, and eventually cover the healthcare ecosystem.”
On the other hand, the partnership enables ICICI Lombard to provide its wellness solutions via its ILTakeCare app to a broader set of health-conscious consumers.
To begin with, the cashless outpatient services will be offered in Hyderabad and Visakhapatnam, and scaled up to major metros and tier 1 cities in the coming months.
The partnership brings together the key strengths of SVAAS in the form of vast healthcare professional networks and ICICI Lombard’s established insurance and wellness-oriented solutions.
Alok Agarwal — Executive Director at ICICI Lombard said: “We are delighted to partner with Dr. Reddy’s Laboratories for this unique initiative, starting with the South markets of Hyderabad and Visakhapatnam.
“Customers in these locations would be able to get their needs pertaining to doctor consultation, diagnostics, and pharmacy addressed conveniently through our ILTakeCare app. Add to this, the vast network of SVAAS that will be of immense associated value to customers.”