How DEUNA’s Aware AI platform tackles the $1.8 trillion data problem in global commerce

In a landscape where fragmented data costs businesses an estimated $1.8 trillion annually in poor decision-making, DEUNA has introduced Aware AI, an innovative platform reshaping the commerce ecosystem. By unifying disparate data and delivering actionable, real-time insights, DEUNA is helping businesses streamline operations, optimise payment performance, and unlock growth opportunities.

Tackling Fragmented Data to Drive Commerce Growth

The modern business environment is rife with challenges related to poor data quality. According to industry estimates, 73% of companies struggle with unreliable or outdated data, despite spending significant time and resources on preparation. Data teams allocate nearly 80% of their time cleaning data rather than analysing it, hindering businesses from making swift, effective decisions.

DEUNA’s Aware AI addresses this issue by automating data ingestion, unifying fragmented sources, and generating proactive, industry-specific insights. Unlike conventional systems, this commerce-aware AI combines machine learning (ML) models and AI-powered multi-agent systems to evaluate millions of potential strategies in real time, providing businesses with tailored recommendations for growth and optimisation.

Roberto E. Kafati, DEUNA’s Co-founder and CEO, emphasised the platform’s transformative potential: “Our goal is to empower businesses with actionable, real-time insights by automating data ingestion and preparation. With merchant-specific growth strategies powered by AI, businesses can eliminate inefficiencies and focus on delivering measurable results.”

How KFC LATAM Harnessed Aware AI for 20% Sales Growth

A standout case highlighting Aware AI’s potential is its successful pilot programme with KFC LATAM, a leading fast-food chain operating across Latin America. KFC LATAM faced mounting challenges in managing data from multiple sales channels, complicating its ability to respond to market demands swiftly. By implementing over 20 proof-of-concept initiatives powered by Aware AI, the company achieved impressive results, including:

• A 20% contribution to total sales growth.
• A 27% increase in sales for targeted product categories.
• A threefold improvement in promotional conversion rates.

Nicolas Rodriguez, Digital Transformation Director at KFC LATAM, praised the platform’s impact: “With growth comes complexity, especially when managing data from multiple sources. DEUNA’s Aware AI has unified our data, making it accurate and available in real time. This has empowered us to make faster, more informed decisions, driving measurable growth across our channels.”

This case study underscores how DEUNA’s platform enables businesses to navigate the challenges of fragmented data, improving both operational efficiency and financial outcomes.

The Critical Role of Data-Driven Decisions in Commerce

In today’s hyper-competitive marketplace, leveraging data for decision-making is no longer optional—it’s imperative. Businesses that effectively harness data are:

• 19 times more likely to achieve sustained profitability.
• 7 times more likely to foster long-term customer loyalty.
• 3 times more likely to make high-impact strategic decisions.

DEUNA’s Aware AI gives businesses a competitive edge by offering real-time, actionable insights that are tailored to sector-specific challenges. Whether it’s optimising payment systems, enhancing customer engagement, or streamlining operations, the platform empowers companies to adapt with agility and precision.

The Technology Behind DEUNA’s Aware AI

Aware AI’s success lies in its innovative approach to data handling. Here’s how the platform achieves its transformative impact:

1. Automated Data Ingestion and Cleaning: DEUNA unifies fragmented data from sources like checkout systems and payment providers, preparing it for analysis without manual intervention.
2. Machine Learning Models: Industry-specific ML models identify key customer segmentation variables, regional operational differences, and performance metrics, ensuring insights are highly relevant.
3. Real-Time Strategy Evaluation: The AI continuously evaluates and ranks millions of potential strategies, ensuring businesses can focus on the most impactful actions.
4. Natural Language Interface: Users can interact with the platform through natural language, enabling real-time queries, recommendations, and campaign execution seamlessly.

This cutting-edge technology is transforming how businesses approach decision-making, unlocking new avenues for growth and efficiency.

DEUNA’s Rapid Growth and Industry Influence

Founded at Stanford four years ago, DEUNA has quickly established itself as a leader in the global commerce ecosystem. In 2024, the company achieved:

• 24x growth in payment volume.
• A 50% increase in headcount.
• Operations in over 10 countries.

The company has raised over $40 million in funding from prominent investors, including SoftBank Early Stage, Activant Capital, and LCatterton. DEUNA’s client base includes some of the world’s largest airlines, retailers, fast-food chains, and telecommunications companies, cementing its position as a trusted partner for businesses navigating the complexities of modern commerce.

Redefining Commerce with Aware AI

In a world where fragmented data undermines business performance and profitability, DEUNA’s Aware AI offers a timely solution. By unifying data, automating insights, and delivering actionable growth strategies, DEUNA empowers businesses to stay ahead in an increasingly competitive landscape. As more companies adopt data-driven decision-making, Aware AI is poised to redefine the future of commerce.