How Adonis is blending Mediterranean tradition with Canadian holiday favorites in 2025

As festive preparations begin across Canada, Adonis Markets has launched its 2025 holiday campaign with a bold focus on value-driven catering, cultural tradition, and local impact. The Québec- and Ontario-based grocer, known for its Mediterranean food heritage and curated imported product selection, is rolling out a revamped line of chef-prepared, ready-to-eat meals that aim to strike a balance between affordability and culinary quality. For under $20 per person, customers can now order full-course Christmas dinners, themed platters, and authentic Middle Eastern and Mediterranean specialties directly from Adonis’s growing catering platform.

This year’s campaign signals a sharper pivot towards helping budget-conscious Canadians celebrate without compromise. With food inflation and lifestyle changes pushing younger demographics away from dining out, Adonis is positioning its ready-made holiday meals as a solution for customers looking to enjoy festive flavors at home without the work of full-scale cooking. The chain, which is part of METRO Inc., is also doubling down on community engagement, raising significant funds to support food banks during one of the most demanding times of the year.

How is Adonis aligning holiday catering with budget-friendly gourmet experiences in 2025?

Adonis Markets is responding to a new consumer reality in 2025, where economic pressures and shifting dining preferences have sparked demand for high-quality but affordable food experiences. The centerpiece of the grocer’s latest campaign is its complete holiday meal offering, designed to serve traditional dishes like turkey alongside more premium options such as grilled salmon and leg of lamb, all priced below the $20 per person mark. Customers can also order themed platters and chef-curated specialties, many of which reflect Adonis’s Mediterranean and Middle Eastern roots.

The chain’s culinary team is leaning into freshness and authenticity while simplifying the logistics of hosting a holiday gathering. The model caters directly to families and individuals who want a rich holiday experience but are constrained by time or rising restaurant prices. Executives have made it clear that this year’s strategy is not just about meal convenience but about preserving cultural food traditions in a more accessible format.

Éric Provost, Vice-President and General Manager at Adonis, stated that the holidays are a crucial time for the chain’s customer base, and food remains at the center of these celebrations. He explained that the grocer takes pride in offering competitively priced, handmade dishes that reflect the traditions and tastes Adonis was built on. The holiday campaign is designed to make these meals accessible to more households, and early trends suggest a strong uptick in catering orders across the board.

Why is catering becoming a critical part of Adonis’s value proposition in Canada?

Catering has evolved from an ancillary service to a core business pillar for Adonis, especially during the holiday season when families are eager to entertain without the burden of complex meal preparation. Over the past few years, the chain has quietly scaled its catering logistics to accommodate a higher volume of orders, particularly during key festive windows in December.

The growing appeal of Adonis’s catering services reflects a larger industry trend. As Canadian consumers increasingly prioritize convenience without sacrificing quality, grocery-led prepared meal offerings have started to outpace more expensive restaurant dining and traditional home cooking. In this context, Adonis’s hybrid model—offering in-store groceries alongside restaurant-caliber ready meals—gives it a distinct edge over conventional supermarket competitors.

This year, the emphasis on Mediterranean-inspired catering options serves not only cultural nostalgia but also growing consumer interest in global cuisine. Adonis is targeting an urban audience that seeks out diverse, health-conscious, and affordable culinary experiences. The price point of under $20 per person for full-course meals allows the chain to remain accessible to a broad swath of consumers, including larger households and working professionals who need holiday meal solutions that are both economical and easy to serve.

How is Adonis pairing seasonal promotions with targeted community impact this year?

In a move that goes beyond retail, Adonis is coupling its holiday campaign with a renewed commitment to social responsibility. From November 4 to 24, 2025, Adonis partnered with all METRO Inc. banners in Québec to conduct a fundraising initiative in support of local food banks. The grocer successfully raised $80,000 during this drive, a figure that reflects not only internal engagement but also the willingness of its customers to contribute toward mitigating food insecurity.

This funding arrives at a time of heightened strain for food assistance organizations. According to the grocer’s announcement, food banks in Québec are currently facing more than 3.1 million requests for support each month, a record high that mirrors national concerns around inflation and supply chain constraints. The $80,000 raised by Adonis is being distributed among food bank partners across the province to help meet seasonal surges in demand.

In Ontario, where food insecurity metrics are equally concerning, Adonis is continuing its efforts in the form of targeted support for organizations like Food Banks Mississauga. This regional hub manages over 60 food programs and serves as a central point of distribution for frontline nonprofits. Adonis’s contributions in Ontario are expected to roll out over the coming weeks as part of its broader 2025 community impact roadmap.

These philanthropic initiatives are not isolated gestures but part of a deeper brand strategy. By tying seasonal promotions to meaningful community engagement, Adonis is reinforcing its reputation as a values-led grocer that serves both food and purpose. The company’s emphasis on shared traditions, both culinary and social, strengthens its connection with its customer base during a time of year when loyalty is most deeply felt.

How does Adonis’s multicultural positioning give it an edge in Canada’s evolving grocery sector?

Adonis’s longstanding identity as a Mediterranean-inspired specialty grocer continues to be a source of differentiation in the Canadian food retail landscape. Founded in 1979 and acquired by METRO Inc. in 2017, Adonis has expanded steadily across Québec and Ontario while retaining the flavors and formats that made it popular with immigrant and second-generation families.

This cultural niche has grown into mainstream appeal. Today’s Canadian consumers are increasingly exploring global food traditions, and Adonis offers a curated experience that blends affordability with authenticity. Its catering menus reflect a spectrum of ethnic dishes, including Middle Eastern classics, Greek-inspired platters, and Levantine delicacies, all of which resonate with a multicultural population seeking connection through food.

During the holiday season, this approach becomes even more relevant. For many households, holiday meals are a celebration of heritage, and Adonis’s ability to supply both the ingredients and the prepared dishes that align with diverse culinary customs gives it an advantage. By offering imported goods alongside ready-made meals, the grocer functions as both a grocery and a cultural ambassador, turning everyday shopping into an immersive experience.

Industry observers note that this unique positioning could support future expansion, especially in regions with growing immigrant populations and a lack of culturally tailored grocery experiences. Adonis’s dual focus on culinary integrity and economic accessibility makes it a candidate for deeper market penetration, provided it continues to scale its supply chain and maintain pricing discipline.

What growth signals and roadmap indicators are emerging from the 2025 holiday strategy?

The current holiday campaign marks more than a seasonal marketing push. It is an indicator of how Adonis intends to navigate future growth opportunities within a volatile retail environment. With METRO Inc. backing its operations, the specialty grocer has the operational infrastructure and capital access required to explore new geographies, expand its catering logistics, and invest in digital ordering platforms.

Analysts believe that catering, in particular, will remain a high-margin growth channel for Adonis beyond the holiday season. The brand’s ability to serve quality meals at scale with limited in-store overhead makes it an attractive model for year-round event-based sales, such as birthdays, graduations, and religious festivals. There is also growing interest in subscription-style meal kits and workplace catering, areas where Adonis’s culinary credibility could translate into incremental revenue.

As the Canadian grocery landscape becomes more fragmented and competitive, Adonis’s ability to deliver distinctiveness through food culture, affordability, and community relevance could help it outpace generalist chains. The next several quarters will be critical in determining whether the momentum generated by the 2025 holiday campaign can carry over into sustainable growth across both retail and catering verticals.

What are the key takeaways from Adonis’s 2025 holiday catering campaign and community impact strategy?

• Adonis Markets has launched its 2025 holiday campaign across Québec and Ontario, offering full-course, chef-prepared meals under $20 per person to cater to cost-conscious consumers.

• The festive menu includes traditional options like turkey as well as premium dishes such as grilled salmon and leg of lamb, alongside themed Mediterranean platters.

• Rising demand for convenient, affordable catering has turned Adonis’s seasonal offerings into a core revenue driver, especially among urban families and young professionals.

• Vice-President and General Manager Éric Provost emphasized the company’s commitment to helping customers celebrate with fresh, authentic food while controlling costs.

• Adonis raised $80,000 during a November 2025 fundraising campaign in support of food banks across Québec, with additional contributions planned for Ontario, including support for Food Banks Mississauga.

• The chain’s hybrid model of retail and ready-made meals is capitalizing on shifting consumer behavior away from dining out and toward curated home experiences.

• Adonis continues to leverage its Mediterranean and Middle Eastern roots to provide culturally resonant meals and imported specialty goods that appeal to multicultural households.

• The campaign serves as a signal for Adonis’s long-term growth strategy, with analysts highlighting catering scalability, geographic expansion potential, and operational synergies with parent company METRO Inc.

• Adonis’s focus on culinary identity, value pricing, and social responsibility positions it as a standout in Canada’s evolving grocery retail landscape.

• Future growth areas may include e-commerce ordering, event-based catering year-round, and further retail expansion in culturally dense urban centers across Canada.