Hot Wheels and Ferrari reunite after a decade for an iconic die-cast car collection

Mattel has announced an exhilarating collaboration with Ferrari, reigniting a partnership that last thrilled enthusiasts over a decade ago. This partnership will see Hot Wheels launch a comprehensive collection of Ferrari die-cast cars, catering to casual fans and serious collectors alike. The range, revealed at the Nuremberg International Toy Fair, will feature Ferrari’s most iconic models, from racing legends to cutting-edge road cars, capturing the essence of the Prancing Horse in intricate detail.

The first release is scheduled for spring 2025, with pre-orders available through Mattel Creations. This launch marks the beginning of a multi-year rollout, bringing Ferrari’s rich legacy to life through meticulously crafted Hot Wheels products.

Why the Hot Wheels and Ferrari Collaboration Matters

Ferrari and Hot Wheels have a storied history that dates back to 1968, when the brands first teamed up to create detailed miniature replicas of Ferrari’s iconic vehicles. Over the years, the partnership produced 26 unique models, many of which have become sought-after treasures among collectors.

The return of this collaboration is more than just a nostalgic revival—it’s a reimagining of the partnership for a new era of automotive enthusiasts. Roberto Stanichi, Executive Vice President of Hot Wheels and Head of Vehicles & Building Sets at Mattel, emphasized the importance of this reunion, calling it a “passion project.”

“Hot Wheels has always been about capturing the spirit of innovation and speed,” said Stanichi. “With Ferrari, we’re delivering some of the most beautiful rolling works of art for both the next generation of car lovers and seasoned collectors.”

This collection is expected to attract a wide audience, blending affordability with exclusivity. From limited-edition releases on Mattel Creations to globally distributed models, the collaboration ensures that Ferrari fans across the spectrum can find something to admire.

A Blend of Heritage and Innovation

Ferrari’s prestige lies not only in its luxurious designs but also in its unparalleled success in motorsports. As the most successful racing brand in history, Ferrari boasts over 5,000 race wins, including 16 Constructors’ Championships and 15 Drivers’ Championships in Formula 1. This remarkable legacy will be central to the new Hot Wheels collection, which is set to celebrate Ferrari’s influence in both racing and automotive innovation.

The collaboration will feature classic Ferrari models alongside cutting-edge designs, such as the Prancing Horse’s latest racing and road cars. The inclusion of ultra-premium collectibles and 1:64 scale die-cast cars ensures that the collection appeals to diverse audiences.

A Global Rollout with Exclusive Features

The first Hot Wheels Ferrari products will launch in spring 2025, with pre-orders opening on Mattel Creations, Mattel’s e-commerce platform known for its exclusive and limited-edition releases. While the initial drop will include select Ferrari classics, additional product launches will be announced throughout the year.

Key features of the collection include:

• Limited-edition models: Ultra-premium die-casts crafted for serious collectors.
• Mainline collection: Affordable 1:64 scale models available globally.
• RC (radio-controlled) Ferrari cars: For fans looking for a dynamic, interactive experience.

These offerings are expected to resonate with both new fans and seasoned collectors, expanding Hot Wheels’ reach in the growing die-cast market.

Ferrari: A Timeless Icon

As one of the world’s most revered automotive brands, Ferrari represents a blend of artistry, precision, and performance. The Prancing Horse has long been synonymous with luxury and innovation, and its vehicles are as much works of art as they are engineering marvels.

The partnership with Hot Wheels will highlight Ferrari’s unparalleled attention to detail, from its aerodynamic designs to its signature Rosso Corsa (racing red) color. Each die-cast model will serve as a testament to Ferrari’s enduring legacy and its influence on the automotive world.

Expert Insights on Collectibles

Industry experts predict that this collaboration could set a new standard for die-cast collectibles. According to market analysts, the Ferrari x Hot Wheels collection is likely to appeal to a growing demographic of collectors, including younger audiences entering the hobby.

“Ferrari die-casts are more than just toys—they’re cultural icons,” said an industry insider. “With Hot Wheels’ craftsmanship and Ferrari’s global appeal, this collaboration has the potential to redefine the collectible market.”

This sentiment is echoed by collectors, who view the partnership as an opportunity to acquire high-quality, authentic Ferrari replicas.

The Hot Wheels Ferrari collaboration is poised to be one of the most significant launches in the die-cast market in recent years. By combining Ferrari’s legendary designs with Hot Wheels’ expertise in creating intricate replicas, the partnership promises to deliver products that appeal to car enthusiasts, collectors, and fans of innovative design.

The rollout, spanning 2025 and beyond, will include additional announcements and product drops, keeping the excitement alive for fans worldwide.