Hero MotoCorp launches first ‘Premia’ store in New Delhi

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has officially launched its first ‘Premia’ store in New Delhi. This new venture aligns with the company’s strategy to enhance its premium product offerings and broaden its market reach.

Hero Premia store opens in key auto-hub

Situated in the bustling Naraina industrial area, the new Premia store features a comprehensive display of eight motorcycle models. The store includes dedicated zones for Hero MotoCorp, VIDA, and Harley-Davidson products, highlighting the company’s commitment to offering a diverse range of premium two-wheelers.

Hero MotoCorp has been aggressively expanding its network of premium stores across India. With the addition of this new location, the company now operates over 40 Premia stores in more than 35 cities. These stores are designed to deliver an exceptional customer experience through their modern architecture and innovative digital technologies.

Premium experience and personalized service

Hero Premia stores are designed to offer a top-tier premium experience. Customers can benefit from personalised advice provided by professionally trained Premia Sales consultants. Additionally, the store’s service department is staffed by exclusive technical experts, ensuring a high-quality service experience.

During the inauguration ceremony, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, presented the keys to the Mavrick 440, VIDA V1, and Harley-Davidson X440 to the first customers of the store. This symbolic gesture underscored the significance of the new store in Hero MotoCorp’s strategy.

Product range and offerings

The Hero Premia store showcases a variety of Hero MotoCorp’s premium products, including the Mavrick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and VIDA V1. In addition to motorcycles, the store offers a range of merchandise and accessories from both Hero MotoCorp and Harley-Davidson.

According to industry experts, the opening of the Hero Premia store in New Delhi marks a significant step in Hero MotoCorp’s strategy to capture a larger share of the premium motorcycle market. The store’s design and service offerings are expected to set a new benchmark in the industry, providing an elevated customer experience that aligns with global trends in premium retail environments.