Hero Motocorp launches accelerator program to transform mobility sector

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has unveiled a transformative initiative designed to revolutionise mobility in India and beyond. On November 27, 2024, the company introduced its Hero For Startups (HFS) program, an accelerator platform aimed at identifying and supporting startups with groundbreaking ideas in the automotive and mobility sectors.

Aligned with India’s Atmanirbhar Bharat vision, Hero For Startups aims to position India as a global leader in sustainable and technology-driven mobility solutions. Executive Chairman Dr. Pawan Munjal stated that the program reflects the company’s commitment to fostering innovation, entrepreneurship, and collaboration to tackle real-world challenges and open unprecedented opportunities for startups.

Transforming the future of mobility

Hero For Startups is designed to empower emerging companies by providing them with access to Hero MotoCorp’s extensive resources. These include world-class research and development facilities in Germany and India, a wide network of dealers and suppliers, and the mentorship of industry veterans. The program offers startups the opportunity to work on paid Proofs of Concept (PoCs), with the potential for successful innovations to be integrated into Hero’s product portfolio.

The accelerator program also focuses on scaling innovations through technical support, tailored bootcamps, and capacity-building workshops. These initiatives are aimed at strengthening the operational and technological capabilities of startups, enabling them to overcome industry challenges and create scalable, sustainable solutions.

Strategic mentorship and collaboration

Participants in the HFS program will benefit from guidance provided by Hero MotoCorp’s leadership team. The mentorship will focus on equipping startups with the strategic insights and expertise needed to refine their innovations and ensure long-term impact. By fostering collaboration with emerging ventures, Hero MotoCorp is creating a dynamic ecosystem where startups can thrive while contributing to the company’s broader vision of redefining mobility.

Applications for the 12-month accelerator program are now open, and interested startups can apply through Hero MotoCorp’s dedicated platform. The program will culminate in a grand showcase where participants will present their innovations and explore partnership opportunities with the company.

Innovation for sustainability

Hero MotoCorp’s initiative underlines the company’s commitment to driving sustainable innovation in the mobility sector. By encouraging scalable and impactful solutions, the HFS program aims to address pressing challenges while unlocking new growth opportunities for startups.

The Hero For Startups program reflects the growing need for sustainable and technology-driven transformations in the automotive industry. As mobility demands evolve, the program offers a timely platform for startups to shape the future of transportation in Bharat and beyond.