HCLSoftware, a prominent software business unit of HCLTech, announced a significant new partnership with State Bank of India (SBI) today, marking a major milestone in SBI’s extensive digital transformation initiative. Under a five-year agreement, HCLSoftware will implement its HCL Unica platform to revolutionize SBI’s customer interaction framework.

The deployment of the HCL Unica platform at SBI is designed to transform how the bank interacts digitally with its customers, offering hyper-personalized communication across various digital marketing channels. This initiative is critical as it aligns with the Digital Personal Data Protection Act (DPDPA) and meets stringent security standards.

HCL Unica is equipped with a robust Customer Data Platform, artificial intelligence capabilities, and comprehensive campaign management tools. These features will harness real-time data to significantly enhance SBI’s customer engagement by facilitating complex, multi-channel digital marketing campaigns, thus improving the precision and relevance of customer interactions.

Rajiv Shesh, Chief Revenue Officer at HCLSoftware, emphasized the strategic importance of this partnership, stating, “The partnership underscores the strength of the innovative capabilities of HCL Software to deliver digital transformation at scale. We are proud that HCL Unica would enable one of the largest banking transformations in the world and help SBI deliver superior customer engagement and experience.”

This collaboration is expected to set a benchmark in the banking sector, providing SBI with a competitive edge in customer engagement through advanced data management and targeted marketing strategies. HCL Unica’s Customer Data Platform will play a crucial role by organizing and aggregating data from various customer touchpoints into a unified view, enabling deeper insights and more effective marketing initiatives.

The partnership between HCLSoftware and State Bank of India represents a forward-thinking approach to digital banking, focusing on customer-centric strategies and data-driven marketing. This initiative not only aims to transform SBI’s customer interactions but also sets a new standard in the utilization of MarTech solutions in the banking industry.

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