HCL Technologies launches X digital engagement platform for consumer brands

HCL Technologies has launched a digital engagement platform called X by HCL Technologies to help brands enhance consumer loyalty and drive conversions via customized omnichannel marketing.

The X digital engagement platform is said to unite various digital touchpoints, including mobile apps, websites, and social media feeds for creating a single view of the consumer. This aids marketers in accessing data-driven insights that let them streamline the customer experience and realize the potential of their brand.

HCL Technologies said that it had initially developed the platform for customer engagement to support Manchester United’s growing digital engagement channels. X by HCL Technologies is now available for other global brands to deliver tailored, prompt communications, and content to boost customer loyalty.

HCL Technologies launches X digital engagement platform for consumer brands. Photo courtesy of Mohit Agarwal/Wikipedia.org.

Ashish Kumar Gupta — HCL Technologies Chief Growth Officer, Europe and Africa, Diversified Industries said: “HCL Technologies’ X is a one-stop digital engagement and publishing platform for one of the world’s biggest sports brands and we’re excited to make it available to the wider market.

“The core purpose of X is to create the two-way, in-the-moment engagement that amplifies consumers’ connection with brands and converts users into advocates. Over the last four years, Manchester United’s experience has proven the significant rewards available to organizations that can harness X to drive world-class digital engagement.”

The X digital engagement platform enables content delivery in various languages, management of rich media, notifications and communication in real time, automated publishing across social channels and devices, and audience search as well as recommendations.

Using the platform, brands can implement complex, targeted and bespoken campaigns in various languages for engaging and retaining consumer audiences, including gamification via polls and quizzes, social engagement, loyalty and rewards scheme enablement, livestreaming, and relationship-building.

The X digital engagement platform is also said to offer 360-degree view of the consumer, automated analytics into purchasing behavior, reduced campaign fragmentation, promotion management, measurable KPIs, and e-commerce integration capabilities.