GrubMarket acquires Texas-based produce wholesaler RJ Produce


US food technology startup GrubMarket has acquired RJ Produce, a Texas-based produce wholesaler, for an undisclosed price.

RJ Produce is said to have established strong relationships with growers directly from Mexico and regionally, and is a major sourcing channel for premium fruits and vegetables across the US.

Its branded products are sold at retailers across the US, which include Costco and Restaurant Depot.

Mike Xu – CEO of GrubMarket said: “Growers in the RJ Produce network take pride in what they produce and hold their products to the highest standards. Their commitment to quality and exceptional service is a guarantee to each and every customer that they can always expect the best food safety and quality.

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“RJ Produce works with an incredible variety of valued growers year-round and offers efficient solutions to support them. I am excited to welcome the RJ Produce team to the GrubMarket family as we further strengthen our position in Texas.”

GrubMarket acquires Texas-based produce wholesaler RJ Produce

GrubMarket acquires Texas-based produce wholesaler RJ Produce. Photo courtesy of Dominik & Frederike Schneider from Pixabay.

RJ Produce is expected to benefit from GrubMarket’s WholesaleWare software suite, a software-as-a-service platform that offers financial management, online ordering and sales, inventory management, and CRM tools for food industry suppliers and vendors.

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The company was established by Rick Gorena in 2004 for supplying high-quality fruits and vegetables to a wide range of businesses across the US and Mexico.

The produce wholesaler’s facilities are said to be certified by Primus Labs.

Rick Gorena said: “We are excited to join the GrubMarket family and embrace the new growth opportunities that GrubMarket’s technology and network will bring. We are committed to developing and maintaining long-term partnerships and upholding our reputation of quality, integrity, and sound business practices with customers, growers and logistics partners.

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“We are thrilled to learn that GrubMarket shares this same mission of supporting growers and serving customers with the highest standard. We sincerely look forward to joining the GrubMarket Team. Together, we look to grow RJ Produce to the next level of success.”

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