GroupBy partners with Topsort to redefine eCommerce search with AI

GroupBy Inc., a leader in software-as-a-service (SaaS) for eCommerce search and product discovery, has teamed up with Topsort, an artificial intelligence (AI)-based retail media infrastructure company. This partnership aims to revolutionize the online retail industry by offering a seamless integration that simplifies sponsored product management while enhancing product visibility and search relevance. With a plug-and-play solution powered by sophisticated AI, the collaboration promises to help retailers boost revenue, streamline operations, and deliver a personalized shopping experience.

Both companies specialize in AI-driven solutions optimized for maximum return on investment (ROI). GroupBy’s search platform, powered by Google Cloud Vertex AI Search for Retail, ensures that only relevant products are forwarded to Topsort’s retail media infrastructure. This synergy enables retailers to highlight sponsored products effectively, increasing conversion rates and sales.

AI-powered solutions for a dynamic market

GroupBy’s composable eCommerce platform provides retailers with tools for data enrichment, search and recommendations, merchandising, and analytics. Topsort complements these capabilities with a flexible retail media infrastructure that facilitates cookie-less advertising. Together, the companies aim to simplify the complexities of retail media, enabling retailers to feature the right products in the right place at the right time.

Roland Gossage, GroupBy’s CEO, stated that this collaboration empowers retailers to capitalize on the growing trend of sponsored product listings while driving significant revenue growth. By integrating Topsort’s advanced tools, GroupBy strengthens its position as a leader in AI-powered search technology for eCommerce.

Since its launch in 2020, Topsort has raised $38 million in funding, securing partnerships with global brands such as Coca-Cola, L’Oréal, and Unilever. The company’s bidless retail media technology, coupled with privacy-focused data attribution tools, is widely regarded as a game-changer in the retail media space.

Topsort’s Head of Marketing, Umer Paracha, emphasized the partnership’s importance in enabling retailers to enhance customer engagement and efficiency. By leveraging AI, the integration allows businesses to provide relevant and personalized shopping experiences, fostering long-term customer loyalty.

Transforming customer experiences through personalization

The partnership is poised to elevate the eCommerce landscape by addressing a critical industry challenge: the demand for personalized, engaging customer journeys. With the integration of AI-first platforms from GroupBy and Topsort, retailers can efficiently manage sponsored products while delivering tailored shopping experiences.

This collaboration not only enhances operational efficiency but also sets new standards for innovation. By aligning with key market trends, such as cookie-less advertising and advanced data analytics, GroupBy and Topsort are redefining how retailers interact with consumers in an increasingly competitive online market.

Ultimately, the combined technologies enable businesses to simplify complex processes, unlock new revenue opportunities, and strengthen relationships with their customers. Retailers worldwide are now better equipped to bridge the gap between consumer expectations and operational capabilities, paving the way for sustainable growth.