GRM Overseas, an India-based Basmati Rice exporter, has signed a memorandum of understanding (MoU) with Harvesting India Private Limited (HFN) in a move to make its foray into the agrotech space.

Harvesting India works with farmers from seed to market, covering the entire crop lifecycle to help them get improved prices for their products and reduced farm input costs.

The company also helps farmers with marketing, investment, and technological assistance.

As per the contract awarded by GRM Overseas, Harvesting India will source up to 20,000 MT of paddy, 5,000 MT of mustard, and 12,000 MT of wheat on behalf of the former in 2023.

Harvesting India will sell and promote the products of GRM Overseas under the 10X brand on its virtual platform to directly sell them to consumers. Besides, the former will offer the 10X products at its HFN Kisan Centres to farmers and villagers to help the latter boost its brand value in rural regions.

Ruchit Garg — Harvesting India Founder and CEO said: “We are super excited to partner with GRM Overseas Ltd. It’s a testament to the grassroots-level work HFN is doing with small-scale farmers. This partnership will allow us further drive our mission to enable 120 million small-scale farmers in India.”

According to GRM Overseas, the agreement is intended to continue providing the highest quality products to the former’s customers while also assisting farmers and uplifting the agriculture sector.

By purchasing the products directly from farmers, the MoU is intended to help farmers in better planning their crop production so that their yields and profits are increased substantially.

Atul Garg — GRM Overseas Managing Director said: “By adding additional staple products to our portfolio and keeping our promise to customers to only offer them the highest-quality goods, this partnership will help us broaden our reach in the market. With HFN agreeing to market and sell our products on their platform and Kisan stores, it will help us improve our brand presence and value amongst the rural areas of the country.

“To make sure that our customers can access our products, we will implement strict and proactive quality control methods.”

  Agriculture news, Atul Garg, GRM Overseas, Harvesting India, India, Ruchit Garg