The Goodyear Tire & Rubber Company has unveiled plans to significantly expand and modernise its Napanee, Ontario, manufacturing facility. This strategic move aims to cater to the growing demands of the electric vehicle (EV) and all-terrain vehicle markets. The expansion will involve a substantial investment of over $575 million CAD and is set to introduce 200 new, highly skilled jobs to Eastern Ontario by mid-2027.

Investment and Partnership Details

The project is supported through a robust public-private partnership. The Government of Canada is contributing $44.3 million CAD from its Strategic Innovation Fund (SIF) to bolster Canada’s automotive manufacturing supply chain. Additionally, the Government of Ontario, via Invest Ontario, will invest $20 million CAD to support innovative technologies and skills training. Local municipalities, including the Town of Greater Napanee, the Township of Stone Mills, and the County of Lennox and Addington, will provide around $2 million CAD in incentives over four years through an Industrial Community Improvement Plan.

Expansion and Environmental Initiatives

The modernisation plan includes expanding the facility and installing state-of-the-art equipment and technology. This will enable the Napanee plant to enhance its production capabilities and cater to the evolving global market demands. Notably, the facility will continue to operate as a net-zero waste to landfill site, with additional measures to improve energy efficiency and reduce carbon emissions.

Mark Stewart, Chief Executive Officer and President of Goodyear, commented on the development, stating that it underscores Goodyear’s long-term commitment to Canada and boosts the company’s agility and flexibility in meeting customer needs. He expressed gratitude to the federal, provincial, and local governments for their support and to the Napanee team for their dedication to advancing tire technology.

Future Prospects and Strategic Goals

This expansion aligns with Goodyear’s broader strategy to reinforce its position as a leader in the tire industry and drive future growth. By modernising its production capabilities, Goodyear aims to remain competitive in a shifting global market and enhance shareholder value.

Industry experts suggest that Goodyear’s investment in the Napanee facility reflects a broader trend among major automotive companies to adapt to the rising demand for EV and all-terrain vehicles. The integration of advanced technologies and the focus on sustainability are seen as key factors in maintaining industry leadership and addressing environmental concerns.

  County of Lennox and Addington, Goodyear Tire & Rubber Company, Government of Canada, Government of Ontario, Invest Ontario, Justin Trudeau, Napanee, Ontario, Strategic Innovation Fund, Town of Greater Napanee, Township of Stone Mills