Globus Spirits Limited expands portfolio with launch of two new brands in Uttar Pradesh

Globus Spirits Limited, a stalwart in India’s Alco-Bev industry, announced the introduction of two new brands, Brothers & Co. Whisky and GR8 Times Vodka, marking a significant expansion in Uttar Pradesh.

With a heritage stretching back to 1958 in distillation, and over three decades of corporate presence, Globus Spirits has become synonymous with innovation and quality in the Indian spirits market. The company, known for its deep understanding of market trends and robust distribution network, has unveiled Brothers & Co. Whisky and GR8 Times Vodka, aiming to cater to diverse consumer preferences and enhance its product portfolio.

Brothers & Co. Whisky is an exquisite blend of Scotch, American Bourbon, and Aged Indian Single Malt. This premium whisky offers a smoky, smooth, and full-bodied experience, crafted with both traditional blending methods and modern techniques. Positioned in the Prestige & Above Segment, Brothers & Co. is designed to appeal to connoisseurs seeking refinement and elegance in their whisky. The brand also embodies the spirit of brotherhood, symbolized by its unique branding featuring a bear, fox, and rooster, representing friendship and unity.

In response to the increasing demand for high-quality spirits, Globus Spirits introduces GR8 Times Vodka in two variants: Premium Whisky and Green Apple Vodka. The Premium Whisky variant blends select Indian Malts with Scotch to deliver a superior taste experience. The Green Apple Vodka, made from the finest grain and filtered through activated charcoal, offers a smooth and rich flavor profile. Both are available in innovative TetraPak packaging, ensuring quality and convenience for consumers in Uttar Pradesh.

The launch of these new brands by Globus Spirits reflects the evolving dynamics of the Indian alcoholic beverage market, where tradition meets innovation. These products are not just about expanding a portfolio; they represent a strategic move to capture a broader market segment while setting new standards in quality and presentation. Globus Spirits’ initiative could likely influence market trends and consumer expectations across the region, potentially shaping the future of the Alco-Bev industry in India.