Global Critical Logistics acquires Magusa Global Cargo, expands leadership in Latin music logistics

Global Critical Logistics, the global logistics leader in live event logistics, has announced its acquisition of Magusa Global Cargo, a Miami-based logistics company renowned for its expertise in touring logistics services for Latin artists. The acquisition solidifies Global Critical Logistics’ presence in the Latin music market, a sector experiencing surging demand for reliable logistical solutions. While the financial terms of the deal remain undisclosed, this partnership highlights the company’s strategic push into high-growth markets, particularly in the live entertainment industry.

The announcement coincided with the opening of THE Conference Live at Lititz, an annual event bringing together professionals from the touring and live event logistics industries. Magusa, founded nearly two decades ago by Carlos and Romy Maguina, has built a reputation as a premier logistics provider for Latin music stars, such as Bad Bunny, Karol G, and Maluma.

Strategic importance of Magusa Global Cargo in Global Critical Logistics’ network

This acquisition not only bolsters Global Critical Logistics’ network but also integrates Magusa’s expertise in touring logistics services into its expansive global operations. Daniel Rosenthal, President and CEO of Global Critical Logistics, explained that Magusa’s track record of customer-first service and operational excellence was a key factor in the acquisition. After consulting with leading promoters and production managers in the Latin music market, Global Critical Logistics identified Magusa as the ideal partner to deepen its presence in this rapidly growing industry.

The Magusa brand will remain intact, with Carlos and Romy Maguina continuing to lead the business under the Global Critical Logistics umbrella. Romy Maguina expressed optimism about the collaboration, highlighting that it would enhance Magusa’s ability to support its clients while expanding its global reach. She also noted that the partnership would provide new opportunities to diversify services, including logistics for fine art and luxury vehicles, two areas where Global Critical Logistics has established itself as a global logistics leader.

Magusa Global Cargo: A legacy in live event logistics

Founded in Miami during a period of economic growth in Latin America, Magusa Global Cargo identified a gap in the market for touring logistics services tailored to Latin artists. Since its inception, the company has executed logistics for over 12,500 events across multiple sectors, including corporate events, sports broadcasting, exhibitions, and industrial projects.

Magusa’s operational footprint includes offices in Miami, Spain, Peru, and Mexico, allowing the company to cater to a diverse client base. By joining Global Critical Logistics, Magusa Global Cargo will gain access to advanced operational resources, a network of 60 offices in 18 countries, and projects spanning over 115 countries annually.

Global Critical Logistics’ global dominance and future growth

Established in 1978, Global Critical Logistics has positioned itself as a global logistics leader in live event logistics, handling high-profile clients in music, sports, broadcasting, and experiential events. The company operates under its brands, including Rock-it Cargo, Dietl, CARS, SOS, and Dynamic. Global Critical Logistics also serves niche markets, such as fine art transportation, luxury vehicle logistics, and fashion industry needs.

Rosenthal noted that the acquisition would enable Global Critical Logistics to deliver even more comprehensive touring logistics services while maintaining its reputation for reliability and efficiency. As Latin artist tours grow increasingly complex, this partnership positions both companies to meet the challenges of a dynamic industry.

The acquisition of Magusa Global Cargo underscores Global Critical Logistics’ commitment to expanding its leadership in live event logistics while strengthening its foothold in the Latin music market. By leveraging the expertise of both companies, Global Critical Logistics aims to redefine the standards for touring logistics services and expand opportunities in burgeoning markets like Latin America.