General Mills, Mondelez launch Yoplait Go-Gurt Sour Patch Kids yogurt

Food business news : General Mills and Mondelez have partnered to come up with new sour and sweet candy-flavored yogurt tubes in the United States starting this month.

The new yogurt product range combines the Yoplait Go-Gurt yogurt of General Mills with the Sour Patch Kids candy of Mondelez, and will join the Yoplait Go-Gurt yogurt range.

Branded as Yoplait Go-Gurt Sour Patch Kids yogurt, the new product range will be available in Redberry and Blue Raspberry candy flavors.

General Mills says that consumers will find the Yoplait Go-Gurt Sour Patch Kids yogurt to be both sour and sweet.

Yoplait Go-Gurt Sour Patch Kids yogurt : Yoplait Go-GURT brings the sour and sweet flavors of SOUR PATCH KIDS to life in a fun, on-the-go snack option in easy, grab-and-go tubes. (PRNewsfoto/General Mills)

Commenting on the launch of the Yoplait Go-Gurt Sour Patch Kids yogurt range, Tsubasa Tanaka – Business Unit Director of General Mills Yogurt, said: “As a brand, we are always looking for new ways to create more fun for families.

“With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun – Go-GURT and SOUR PATCH KIDS – to create an incredible snack experience.”

The Go-Gurt Sour Patch Kids yogurt will come in 8 and 16 count cartons in convenient, grab-and-go 56g tubes. General Mills claims that like all Go-GURT flavors, the Yoplait Go-Gurt Sour Patch Kids yogurt contains low fat with and is devoid of high fructose corn syrup. Each tube of the Yoplait Go-Gurt Sour Patch Kids yogurt is to contain 50 calories per serving.

Wesley Saraceni – Senior Brand Manager of Mondelez Candy, commenting on the Yoplait Go-Gurt Sour Patch Kids yogurt launch, said: “The SOUR PATCH KIDS brand is always looking for new opportunities to expand our brand presence across categories.”

“We’re very excited to collaborate with Go-GURT, and bring together two iconic, well-loved brands.”