General Mills announced that Häagen-Dazs is set to make a splash in the yogurt aisle with the introduction of Häagen-Dazs Cultured Crème, a luxurious and indulgent offering.

The new product from the American ice cream brand owned by General Mills combines the rich flavors and textures of yogurt and ice cream into one delightful snack. Made with premium ingredients such as fresh milk, cream, and real fruit, Cultured Crème contains no artificial colors or flavors and boasts a unique blend of dairy cultures.

With under nine ingredients, Häagen-Dazs ensures a high-quality, authentic experience for discerning tastemakers seeking a new twist on traditional yogurt.

General Mills, leveraging its expertise in the yogurt and dairy snacks market, collaborated with Häagen-Dazs to bring this exceptional product to fruition. The result is a fusion of enticing flavors, premium ingredients, and indulgence that promises to redefine the yogurt experience.

The slow-crafted fermentation process of Cultured Crème sets it apart from regular yogurt, taking up to five times longer to create a thick and creamy texture reminiscent of ice cream. This approach, combined with a unique blend of dairy cultures, delivers a smoother taste experience, departing from the tanginess often associated with yogurt.

The delectable line of flavors offered by Häagen-Dazs Cultured Crème is sure to captivate consumers’ palates. The Vanilla Bean variety elevates the classic flavor with Bourbon vanilla beans sourced from Madagascar, while Strawberry boasts handpicked strawberries from select global locations.

Coffee enthusiasts will appreciate the inclusion of Colombian cold brew coffee in the Coffee flavor, while the Lemon option combines both pulp and zest for a refreshing citrus burst. Blueberry bursts with plump whole wild blueberries, and Black Cherry features sun-ripened cherries from the Pacific Northwest, adding a tart yet smooth twist to the lineup.

Starting this month, Häagen-Dazs Cultured Crème will be available nationwide in the yogurt aisle of supermarkets, with a suggested retail price of $1.99.

Benjamin Myers — General Mills Senior Brand Manager said: “We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs.

“From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”

  Benjamin Myers, General Mills, Häagen-Dazs, Häagen-Dazs Cultured Crème, USA