Fresh Express expands foodservice reach with McEntire Produce acquisition

Fresh Express Inc., a renowned leader in value-added salads and fresh produce, has made a decisive move to expand its footprint in the foodservice industry by acquiring McEntire Produce Inc., a trusted fresh-cut processor and supplier that has served the market for over 85 years. This landmark acquisition, confirmed by Fresh Express President John P. Olivo and McEntire Produce President Carter McEntire, represents a strategic step toward creating a robust national foodservice operation.

The newly integrated companies will work to establish a Foodservice Division operating under the McEntire Produce name, blending the strengths of McEntire’s foodservice expertise with Fresh Express’s expansive retail supply chain. This union signals an ambitious push into the foodservice sector, with Fresh Express leveraging its vast grower network, advanced manufacturing capabilities, and national distribution footprint.

What Does the Fresh Express Acquisition of McEntire Produce Mean for Foodservice?

The acquisition creates significant opportunities for Fresh Express to meet growing demand in the foodservice sector. By joining forces with McEntire Produce, Fresh Express gains a foothold in 20 East Coast states where McEntire has established strong customer relationships. The collaboration enables Fresh Express to expand nationally, ensuring more efficient deliveries, reduced carbon emissions, and lower route-to-market costs for its fresh-cut produce.

John P. Olivo emphasised that the acquisition aligns with Fresh Express’s commitment to sustainable operations and innovation. He added that the partnership would enhance efficiency, bolster food safety initiatives, and allow the company to serve foodservice clients and consumers with fresh, high-quality produce.

For Carter McEntire, who will now serve as Vice President of Foodservice, this merger represents an opportunity to build on McEntire Produce’s legacy while accessing resources that support growth and innovation. He noted that McEntire’s dedicated workforce and operational strengths have been essential to its success, and these qualities will remain pivotal as the company transitions into its new role within Fresh Express.

How Does the Acquisition Advance Food Safety Standards?

Both Fresh Express and McEntire Produce are deeply committed to food safety, a core value underpinning their operations. By combining McEntire’s innovative Simply Clean wash system with Fresh Express’s state-of-the-art RFID-based traceability technology, the companies are poised to elevate industry standards.

This technology-driven approach will not only improve product safety but also enhance transparency across the supply chain. Consumers and foodservice clients alike will benefit from heightened confidence in the freshness and quality of the produce they receive.

How Will Fresh Express and McEntire Produce Address Sustainability?

Sustainability remains a key priority for both organisations. The merger’s focus on reducing food miles and carbon emissions aligns with Fresh Express’s broader sustainability goals. By optimising distribution routes and consolidating operations, the combined company aims to lower environmental impact while cutting costs.

This partnership also reflects a shift toward sustainable practices that are increasingly demanded by consumers and businesses within the foodservice sector. By delivering on these expectations, Fresh Express positions itself as not only a fresh produce supplier but a leader in sustainable innovation.

Why Is This Acquisition Important for the Foodservice Market?

The acquisition represents a critical step in Fresh Express’s strategy to expand its influence in the foodservice market. By combining McEntire Produce’s regional expertise with Fresh Express’s national reach, the company is better equipped to address the evolving needs of foodservice clients.

This move comes at a time when the foodservice sector is experiencing rapid growth, fuelled by rising demand for fresh, healthy options. Fresh Express’s enhanced capacity will enable it to meet these needs while also maintaining its position as a trusted name in the fresh produce industry.

What’s Next for Fresh Express and McEntire Produce?

As the integration progresses, the focus will remain on ensuring a seamless transition that preserves the strengths of both organisations. Fresh Express has outlined plans to invest in innovation, efficiencies, and employee development, ensuring that the combined workforce is well-positioned to drive future growth.

The partnership also sets the stage for Fresh Express to further develop its innovative product lines. Recent launches, such as the Hot or Cold Salad and Noodle Meal Kits, demonstrate the company’s ability to adapt to changing consumer preferences while delivering value and convenience.

A New Era for Foodservice Operations

The Fresh Express acquisition of McEntire Produce marks the beginning of a new chapter in foodservice. By combining resources, expertise, and shared commitments to sustainability and food safety, the companies are poised to redefine the way fresh produce is delivered to clients and consumers across North America.

With a strong foundation built on trust and innovation, the collaboration sets a new standard for excellence in the foodservice industry.