Feast & Fettle acquires WECO Hospitality to expand East Coast operations

Feast & Fettle, a leading premium meal delivery service, has confirmed its acquisition of WECO Hospitality, a fast-growing brand known for its curated meals and dedicated customer base. This move marks a significant step in Feast & Fettle’s strategy to expand its presence on the East Coast, with a particular focus on its upcoming launch in Brooklyn, New York, scheduled for January 2025. The acquisition of WECO Hospitality is expected to strengthen Feast & Fettle’s service capabilities, allowing the company to serve a larger demographic while maintaining its commitment to quality and personalized service in the premium meal delivery space.

Accelerating growth in a booming market

The meal delivery industry continues to show robust growth, with forecasts predicting it will reach a $24 billion valuation by 2031. Feast & Fettle’s acquisition of WECO Hospitality comes at a time when the demand for high-quality meal services is surging. The two companies, both of which earned spots on the 2024 Inc. 5000 list of fastest-growing companies, are well-positioned to capitalize on this expanding market. Feast & Fettle’s integration of WECO’s customer base enhances its ability to meet the increasing demand for premium meal delivery services, particularly in the Northeast region.

Jennifer Fremont-Smith, CEO of WECO Hospitality, expressed confidence in the acquisition, stating that it would enable the company’s existing customers to continue enjoying the same high-quality meals they are familiar with, while benefiting from Feast & Fettle’s expanded resources and operational expertise. According to Fremont-Smith, this merger represents an exciting opportunity for both companies and their customers, ensuring the continuation of WECO’s quality service under the umbrella of a larger, more capable organization.

A strategic move for long-term growth

Feast & Fettle’s model, which integrates menu curation, meal preparation, logistics, and delivery, has proven successful in maintaining a premium meal delivery service. The acquisition of WECO Hospitality is expected to enhance this model, further positioning Feast & Fettle to meet rising demand while preserving the high standards that have defined its reputation. The company’s upcoming expansion into Brooklyn will also provide a test case for its ability to scale operations effectively across new markets.

Carlos Ventura, CEO of Feast & Fettle, underscored the strategic nature of the acquisition. He pointed out that WECO’s customer base aligns well with Feast & Fettle’s core values, emphasizing a commitment to delivering high-quality meals with exceptional service. Ventura added that this acquisition reflects the company’s broader focus on sustainable, profitable growth, noting that it would allow Feast & Fettle to better serve customers in its existing markets while expanding into new areas.

The future of premium meal delivery in the Northeast

Founded in 2016, Feast & Fettle quickly established itself as a leader in the premium meal delivery service industry, earning accolades including Best of Boston, Best of Greenwich, and Best of Rhode Island. The company’s focus on locally sourced, chef-prepared meals delivered directly to consumers has resonated with busy households across the Northeast. WECO Hospitality, which launched in 2020, has similarly gained traction, serving over 5 million meals to date and winning the Boston Business Journal’s Best Places to Work award in 2024.

As both companies continue to grow, this acquisition presents a significant opportunity for Feast & Fettle to extend its market leadership and further solidify its place in the meal delivery sector. With the meal delivery market becoming more competitive, Feast & Fettle’s commitment to quality, hospitality, and strategic growth will likely prove critical to its ongoing success.