Eventify has unveiled a new all-in-one event marketing suite designed to address the core digital challenges faced by B2B event managers worldwide. The UK-based company’s launch comes amid accelerating global demand for hybrid and high-ROI event marketing tools, with the event management industry projected to grow to $34.7 billion by 2029. Featuring advanced email automation, a unique Social Viralizer engine, and a drag-and-drop website builder, Eventify’s platform seeks to simplify and scale event marketing execution for both enterprise and mid-market users.
Why Eventify’s launch signals a shift in event tech competition
The debut of Eventify’s suite comes at a pivotal moment for the events industry, which has witnessed a dramatic post-pandemic rebound in in-person and hybrid engagements. According to a 2025 forecast by Allied Market Research, over 74% of Fortune 1000 companies plan to increase event marketing budgets this year, placing greater pressure on event teams to justify spend through data-backed ROI and digital reach. Traditional software providers have struggled to keep pace with these evolving demands, especially in the mid-market segment where ease of use, automation, and viral amplification are increasingly prioritized.
Eventify’s platform squarely targets this gap. Its integrated toolset allows event organizers to manage marketing efforts—from registration to post-event feedback—without requiring separate vendor stacks or complex CRM integrations. CEO Hussain Fakhruddin stated, “We’re solving the fundamental challenge every event manager faces: how to maximize attendance and engagement while operating under tight budgets and time constraints.”
Social virality baked into event registration flows
The suite’s Social Viralizer feature is the cornerstone of its differentiation. This proprietary tool auto-generates personalized shareable graphics during attendee registration, designed to turn every signup into a micro-influencer campaign. The company claims this feature enables average social reach of 2,500+ per share, with 72% of attendees actively promoting events when given customized digital assets.
This virality engine has reportedly delivered a 500% average return on marketing investment (ROI) for early users, driven almost entirely by organic channels. With marketing budgets under increased scrutiny in 2025, such peer-driven amplification offers an efficient path to audience growth without paid media dependency.
Email performance outpaces traditional platforms
Eventify’s drag-and-drop visual email builder enables organizers to launch multi-stage campaigns with ease, achieving open rates up to 2.8 times higher than standard B2B promotional emails. Its automation features cover critical touchpoints—from confirmation emails and speaker announcements to last-minute logistics updates and post-event surveys. For event managers under time constraints, the suite reduces manual email handling while maintaining personalization and deliverability.
According to internal usage data, 83% of event organizers using Eventify’s integrated email tools met or exceeded their registration goals, a key indicator of campaign effectiveness in a market increasingly driven by performance metrics.
Integrated web experience expands monetization potential
Alongside its email and social tools, Eventify offers a website builder that supports both single-page promotional sites and multi-page portals with session agendas, speaker bios, sponsor showcases, and ticketing functionality. All sites are mobile-optimized and include embedded payment gateways, enabling event organizers to manage the full conversion funnel without coding knowledge or third-party developers.
By aligning marketing content, analytics, and revenue capture in one platform, Eventify positions itself as a unified stack alternative to fragmented event tech ecosystems dominated by point solutions and enterprise-tier players like Cvent or Hopin.
Industry momentum and buyer appetite
The timing of Eventify’s launch is strategic. A recent Bizzabo report highlights that 95% of event teams rank ROI measurement as a top priority in 2025. Simultaneously, hybrid event formats continue to gain traction, with Gartner estimating that hybrid attendance models will account for 60% of B2B events this year. These shifts underscore growing demand for integrated, insight-driven platforms that can prove performance across both virtual and physical environments.
Eventify’s entry is also notable in the context of digital marketing’s evolution. As consumer-facing platforms like Canva, Mailchimp, and Notion popularized DIY tools for visual content and engagement, B2B event marketing has lagged behind in similar usability innovations. Eventify’s suite mirrors this consumer-grade simplicity while offering business-grade depth—positioning it as a disruptor in the $30B+ B2B event space.
Investor and market sentiment around event marketing tech
While Eventify is privately held and has not disclosed its funding status, the broader investor landscape is bullish on event tech platforms that prioritize automation, community engagement, and analytics. According to PitchBook, VC funding in event technology reached $3.2 billion globally in 2024, reflecting investor appetite for software that blends data intelligence with user-friendly design.
Analyst consensus suggests platforms that enable both physical and digital event outcomes—particularly those with measurable marketing impact—are likely to see sustained adoption beyond the pandemic rebound. Eventify’s focus on ROI-driven workflows and audience-led virality aligns with these trends, giving it a differentiated value proposition in a market still consolidating post-COVID.
Competitive landscape and positioning
Eventify enters a competitive ecosystem that includes major players like Hubilo, Splash, and Bizzabo, each offering varying degrees of email marketing, analytics, and design flexibility. However, these platforms are often tailored to large-scale enterprises or demand extensive onboarding. Eventify’s go-to-market strategy appears focused on accessibility for lean teams managing high-stakes events, whether in tech, education, healthcare, or professional services.
Unlike legacy platforms that may require integration specialists or extensive training, Eventify’s no-code, modular design simplifies deployment across departments and geographies. This could significantly shorten time-to-value for mid-sized organizations seeking rapid impact without enterprise-level complexity.
Where analysts expect this market to head
Analysts monitoring the B2B events industry anticipate further convergence of martech and event platforms in 2026, as digital channels continue to blur with in-person experiences. Solutions like Eventify that unify marketing, attendee engagement, and content monetization are expected to play a growing role in this convergence.
Industry observers also point to the rise of generative AI in event content creation, hyper-personalized attendee journeys, and adaptive scheduling based on behavioral signals. While Eventify has not disclosed any AI-specific capabilities yet, its automation-first design could lay the groundwork for future AI-enabled features in speaker matching, content scoring, or predictive registration optimization.
What comes next for Eventify
While Eventify’s initial focus is on feature-rich self-service for B2B marketing teams, future roadmap developments may include CRM integrations, sponsorship analytics, or attendee behavioral dashboards. As event tech continues its evolution from logistics coordination to revenue enablement, Eventify’s cohesive suite has potential to serve as a central command platform for modern event execution.
Eventify’s growth will likely hinge on strategic partnerships, case study success from early adopters, and potentially, expansion into the North American market where competition remains intense but digitally-savvy. Should the platform secure institutional backing or marquee clients, it could quickly scale into a category-defining brand within event marketing software.
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