Eurogrip Tyres launches first branded retail store in Chennai

Eurogrip Tyres, a leading brand in India‘s 2 & 3-wheeler tyre market, proudly inaugurated its first branded retail store in Velachery, Chennai. This new outlet is set to offer a comprehensive one-stop solution for all tyre care needs, accessories, and more, tailored specifically for two-wheeler riders.

Comprehensive Retail Offering:

The store boasts an extensive selection of Eurogrip Tyres, including all available tyre patterns and tubes. It marks a significant expansion into retail for the brand, traditionally known for its strong presence in the manufacturing and distribution sectors. In addition to tyres, the store features a range of riding accessories and merchandise in partnership with TVS Racing. This includes helmets, knee protectors, jackets, and gloves, catering to the safety and style needs of modern riders. Additionally, customers can find 2-wheeler lubricants from the renowned brand Veedol.

Eurogrip Tyres opens its first exclusive retail store in Chennai, offering a wide range of tyres, 2-wheeler accessories, and comprehensive vehicle care services.

Store Features and Services:

Equipped with advanced service facilities, the store offers tyre fitment, care, and puncture repair services, alongside air pressure checks and filling stations. It also provides added conveniences such as EV charging stations and engine oil changes, ensuring that it meets the wide-ranging needs of its customers. The store aims to enhance the overall customer experience by also handling warranty-related services.

Statements from the Leadership:

At the store’s opening, P. Madhavan, EVP of Sales and Marketing at TVS Srichakra Ltd, expressed enthusiasm about this new venture. “We are extremely delighted with the opening of our first Eurogrip Tyres exclusive store in Chennai,” said Madhavan. “As a bike tyre specialist brand, we see our store as a way to showcase our wide range of tyres for 2-wheelers.” He also highlighted the strategic partnerships with allied brands to address beyond just tyres, meeting the comprehensive needs of the millennial Indian rider.

Future Plans and Expansion:

This store in Chennai is just the beginning of a broader expansion strategy. “This is the first of the many stores that we plan to open across India,” Madhavan added, indicating that the store will play a critical role in strengthening Eurogrip’s extensive retail network throughout the country.

About TVS Srichakra:

Incorporated in 1982, TVS Srichakra is an integral part of the USD 2 Billion TVS Mobility. It stands as one of India’s foremost manufacturers and exporters of Two, Three-Wheeler tyres, and Off-Highway tyres. With manufacturing facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, the company has a production capacity exceeding 3 million tyres a month. Supported by a design centre in Milan, Italy, TVS Srichakra ensures that its products meet the rigorous demands of varied road conditions in India, Europe, and Japan.

The opening of Eurogrip’s first retail store represents a significant step in the brand’s evolution from a tyre manufacturer to a comprehensive provider of automotive products and services. This move is expected to not only enhance customer engagement but also strengthen the brand’s market presence in the highly competitive Indian two-wheeler market.