Equitas Small Finance Bank said that it has entered into a partnership with the Gujarat Titans Indian Premier League (IPL) team as the latter’s banking partner for the Tata IPL 2023.

Gujarat Titans are the defending Tata IPL champions.

Equitas Small Finance Bank currently has 68 branches in Gujarat in cities such as Ahmedabad, Surat, Rajkot, Jamnagar, Vadodara, and others.

According to the Indian small finance bank, the partnership with the cricket team is to further its brand ethos of being “The Progressive Bank Behind Progressive Champions”.

Colonel Arvinder Singh — Gujarat Titans COO said: “The Gujarat Titans have showcased their commitment to excellence on and off the field since inception. We have always believed in futuristic, innovative and customer-friendly businesses which symbolise a progressive approach – an ethos shared by Equitas.

“I am delighted to welcome them to the Gujarat Titans family and look forward to a fruitful association.”

During Tata IPL 2023, the Gujarat Titans team will have the logo of Equitas Small Finance Bank on the back of the helmet, as part of their jersey. The partnership campaign is focused on highlighting that Equitas Small Finance Bank has played an ever-changing role in improving the lives of people through its lending services and social responsibilities that go ‘beyond banking’.

A few of the main advantages of banking through Equitas Small Finance Bank includes earning up to seven percent in interest on savings accounts, contactless video KYC service, and no fees for maintenance for savings accounts, free online fund transfers, and other benefits.

Murali Vaidyanathan — Equitas Small Finance Bank Senior President and Country Head said: “Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population.

“The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow.

“Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.”

  Colonel Arvinder Singh, Cricket, Equitas Small Finance Bank, Gujarat, Gujarat Titans, India, Murali Vaidyanathan, Tata IPL 2023