Entravision and Pinterest team up to enhance global ad outreach

Entravision, renowned as a global powerhouse in advertising solutions and technology across 40 countries, has inked a strategic sales partnership with visual discovery giant, Pinterest. This collaboration is poised to empower advertisers with superior campaign management and outreach capabilities across diverse regions like Southeast Asia, Latin America, Europe, Africa, and the Middle East. Interestingly, these are regions where Pinterest has not yet forayed into ad services. Furthermore, this synergy aims to help advertisers tap into audiences in Europe and the U.S., thereby amplifying their global reach.

Each month, Pinterest witnesses a massive influx of users—ranging in hundreds of millions—who are on the hunt for new products, fresh fashion styles, beauty trends, and more. This presents advertisers with golden opportunities to capture attention during these pivotal planning moments. With Pinterest’s platform, there’s a seamless alignment between users eager to find inspiration for their next purchase and advertisers looking to pitch their offerings. This partnership ensures advertisers can effectively guide consumers through their buying journey, from discovery to the final decision—all within a positive online space.

Bill Watkins, the Chief Revenue Officer at Pinterest, expressed his enthusiasm, stating, “We provide impeccable ad solutions that cater to every phase of the consumer journey. Our metrics show increasing clicks, conversions, and improved performance for our advertisers. Collaborating with Entravision allows us to take our ad offerings to a wider global brand audience.”

Echoing Watkins’ sentiments, Michael Christenson, CEO of Entravision, said, “Our partnership with Pinterest holds promising prospects. With our services catering to over 8,000 brands monthly, advertisers can harness Pinterest’s global audience to its fullest.”

In essence, the Entravision-Pinterest partnership signifies a game-changer in the global advertising landscape. By merging their strengths, both companies are set to redefine advertising outreach, ensuring brands can engage and grow with their audience more effectively than ever.

Highlights:

• Entravision collaborates with Pinterest for an expansive international ad partnership.
• The partnership extends ad services to regions including Southeast Asia, Latin America, and Africa.
• Pinterest offers unique opportunities for advertisers during user’s planning moments.