Emler Swim School acquires New Jersey Swim Schools to expand national presence

Emler Swim School, a renowned provider of children’s swim education, announced the acquisition of New Jersey Swim Schools, Inc. (Njswim), effectively expanding its reach to 51 facilities nationwide. This acquisition, finalized in the fourth quarter of 2023, marks a significant extension of Emler’s operations into New Jersey, adding to its already extensive presence across states including Texas, California, Indiana, and more.

The acquisition of Njswim not only increases Emler’s geographical footprint but also aligns with its core values and educational philosophy. Greg Laird, CEO of Emler Swim School, emphasized the natural alignment between the two organizations, noting their shared commitment to safety and creating enjoyable learning experiences for children. “Under Joe’s leadership, the Njswim team has successfully established a safe and fun space for families to bring their children for swim education,” said Laird.

Founded by Joe Oehme, a Brick, NJ native, Njswim has grown from a single facility to six locations including Sparta Township, Landing, Florham Park, Manasquan, Brick, and Turnersville. Oehme, who has dedicated over two decades to teaching swimming to children, has made a significant impact on water safety and child well-being in the community. His commitment is reflected in the team’s dedication to fostering a nurturing environment that takes parental trust seriously.

Joe Oehme shared his perspective on the industry’s collaborative nature: “This industry is unique in that we find it very easy to share and provide business strategies because we all are truly on the same team. We’re all working to make our world, communities, and families safer in and around the water.”

With this acquisition, Emler Swim School not only extends its service offerings but also strengthens its capacity to influence more communities with essential life skills. The combined expertise of Emler and Njswim promises to enhance the quality of swim education and safety protocols, providing more children and families access to top-tier swimming instruction.

The strategic acquisition of Njswim by Emler Swim School is a testament to Emler’s ambitious expansion strategy and its commitment to safety and high-quality swim education. This move is expected to strengthen Emler’s market position as a leader in the swim school industry, while also leveraging Njswim’s established community trust and operational success.