El Super expands presence in Los Angeles with new store opening in Bell Gardens

El Super, a prominent California-based supermarket chain known for its focus on Hispanic groceries, is set to enhance its presence in Los Angeles with a new store in Bell Gardens. Opening its doors on July 17 at 7102 Eastern Avenue, the new 41,000-square-foot location aims to provide exceptional value and a diverse product range tailored to the local community.

This latest addition marks the second El Super store launch this year, following a successful opening in San Ysidro, Calif. The Bell Gardens store will operate daily from 7 a.m. to 11 p.m., offering a wide assortment of Latin American grocery products along with popular household favorites.

Sal Esquer, Senior Regional Director for El Super, expressed excitement about the new location: “We can’t wait to open our doors in Bell Gardens and extend a warm welcome to our community. The El Super shopping experience combines great prices with outstanding service, tailored to meet the unique needs of everyone in our vibrant community.”

Store Highlights and Features:

– Bakery: A standout section featuring freshly made pastries, specialty breads, and pan dulce. Customization for special occasions and birthdays is available.

– Tortilleria: Offers fresh tortillas daily, available in convenient packaging.

– Seafood Department: Boasts an impressive selection of fresh fish, shellfish, and specialty seafood items.

– Meat Department: Provides a full range of high-quality meats including beef, pork, and poultry, serviced by expert butchers ready to assist with custom requests.

– Deli and Cheese Counter: Stocks a variety of salsas, handcrafted ceviches, aguachiles, and a broad selection of meats and cheeses.

– Quick-Service Restaurant: Serves a variety of dishes, snacks, and treats prepared in-store using daily-sourced ingredients.

In addition to physical store features, El Super supports digital engagement with customers through digital ads showcasing weekly specials and an online delivery service accessible via ElSuperMarkets.com.

In line with its community-focused ethos, El Super will celebrate the store opening by donating $3,000 each to two local nonprofit organizations: Human Services Association and the Mexican-American Opportunity Foundation. These donations reflect El Super’s ongoing commitment to supporting valuable community services and initiatives.

The new store has created approximately 125 jobs, further contributing to local employment opportunities. With 67 stores across California, New Mexico, Nevada, Arizona, and Texas, El Super continues to be a significant player in the grocery sector, under the broader umbrella of Chedraui USA, which includes Smart & Final and Fiesta Mart.