Easy Trip Planners signs MoU with Andhra Pradesh govt to promote tourism

Easy Trip Planners Limited (EaseMyTrip) has signed a memorandum of understanding (MoU) with the Andhra Pradesh government for promoting tourism in the South Indian state.

As part of the agreement, the Indian online travel tech company will undertake certain marketing initiatives to promote the growth of tourism within the state. The initiatives are applicable to below-the-line marketing (BTL)/above-the-line marketing (ATL)/digital mediums across India.

Through the promotions, EaseMyTrip will aim to boost international tourism to destinations in Andhra Pradesh.

As per the MoU, the Andhra Pradesh government will facilitate the process of obtaining required approvals, permits, clearances, and others from its departments via a single desk portal within the specified timeframes.

Easy Trip Planners signs MoU with Andhra Pradesh government to promote tourism. Photo courtesy of Swamy JV from Pixabay.

The MoU is valid for three years and is subject to Indian laws, with any disputes concerning its provisions to be decided solely by the courts in New Delhi.

Rikant Pittie — EaseMyTrip Co-Founder said: “We are elated to have this opportunity to work with the government of Andhra Pradesh and help grow tourism in the state. With the distinctive quality that attracts numerous tourists, especially the beaches and mountains, the state is a spot for natural beauty. We at EaseMyTrip acknowledge the possibilities and are looking forward to collaborating with GoAP to highlight the best of Andhra Pradesh.”