EaseMyTrip.com, a leading name among India’s online travel platforms, has announced a strategic alliance with Cover Genius, a renowned insurtech for embedded protection. With this collaboration, EaseMyTrip customers can leverage the award-winning global distribution platform of Cover Genius, XCover. The integration facilitates an option to add Cancel For Any Reason (CFAR) travel protection alongside comprehensive travel protection during ticket bookings. The perks don’t stop there – customers are set to enjoy XCover’s holistic customer experience that caters to all needs, from the point of sale, administration, to claims processing. The efficacy of this award-winning service design is evident as it remarkably decreases support tickets by sevenfold.

The allure of CFAR is evident among consumers and online travel agencies (OTAs) alike. Its charm lies in providing a streamlined experience, removing tedious paperwork for refund requests. For OTAs, another advantage is eliminating the necessity for insurance licensing. In today’s age, travel protection is transitioning from a luxury to an essential. Traditional insurance firms are struggling to keep pace. A recent survey by Momentive.ai, commissioned by Cover Genius, paints a clear picture: 13% of Indian travelers were left unprotected against pandemic-related claims despite buying specific pandemic protection. Moreover, a substantial 32% of travelers from India expressed a preference for sourcing protection from embedded platforms like their travel agency or airline over traditional avenues like credit cards. Such choices influence the overall post-claim Net Promoter Score (NPS), which evidently is more favorable for embedded sources.

Reflecting on this partnership, Rikant Pittie, Co-Founder of EaseMyTrip, expressed, “Given the growing demand for both domestic and international travel, we found in Cover Genius the global expertise we sought. Their AI-backed, custom-tailored protection assures our customers even in unpredictable scenarios.” Echoing his sentiments, Barney Pierce, SVP, Strategic Partnerships, APAC for Cover Genius, emphasized, “Travel protection is no longer a supplementary option; it’s a must-have. It should be comprehensive, addressing all uncertainties and potential scenarios. We’re thrilled to collaborate with EaseMyTrip to offer its clientele innovative, aptly priced, and easily accessible products.”

In essence, the partnership between EaseMyTrip and Cover Genius stands as a testament to the evolving landscape of the travel industry, catering to the nuanced demands of the modern traveler. The focus is clear: Offering peace of mind, every step of the way.

Highlights:

• EaseMyTrip partners with Cover Genius to embed travel protection for customers.
• The collaboration offers Cancel For Any Reason (CFAR) protection via XCover platform.
• XCover reduces support tickets by 7x, enhancing the customer journey.
• CFAR gains traction for offering a hassle-free refund process without paperwork.
• Study reveals 32% of Indian travelers prefer embedded protection sources over traditional ones.

  Barney Pierce, Cover Genius, EaseMyTrip, India, Insurance industry news, Rikant Pittie