Easy Trip Planners (EaseMyTrip), an Indian online travel agency has entered into a collaboration with Cult.fit for mutual promotions and offer additional benefits and rewards to each other’s customers.

Cult.fit is a health and fitness platform created by Bengaluru-based Cure.fit Healthcare.

According to EaseMyTrip, the partnership aims to serve the increasing demand for digital fitness driven by the Covid-19 pandemic and safety concerns regarding public space. Besides, it hopes to revive the highly impacted travel sector and support the recovering demand for travel.

Naresh Krishnaswamy – Head, Growth and Marketing, Cult.fit, said: “With this association, both brands aim to deliver an extra joyous and winning experience to all the customers. Joining hands with EaseMyTrip, a reliable travel agency in India, we are committed to providing physical and mental well-being to all travellers. We are pleased to associate with this renowned company.”

EaseMyTrip, through the partnership, plans to utilize its customer base of more than 10 million customers to offer them fitness offers from Cult.fit, which will be pushed across its various marketing channels. Cult.fit will provide travel deals from EaseMyTrip to its online customer base.

Nishant Pitti – Co-founder of EaseMyTrip said: “At EaseMyTrip, we are committed to offer exciting offers and rewards which are in sync with customer needs and enhance the overall customer experience. The pandemic has brought to the fore the importance of mental and physical well-being, and we are proud to associate with a leading fitness brand like Cult.fit to provide health and wellness offers for our growing customer base.

“With exciting gratifications in store, we look forward to provide more value to both our customer bases that can now access a wide range of exciting workout regimes at their disposal from Cult.fit and enjoy the best travel services from EaseMyTrip.”

Recently, EaseMyTrip forged a similar partnership with Lifestyle, a retail fashion brand owned by Landmark Group.

  Cult.fit, Cure.fit Healthcare, EaseMyTrip, Easy Trip Planners, India, Naresh Krishnaswamy, Nishant Pitti