EARI Beverage Group acquires agave wine manufacturer Madre Agave

EARI Beverage Group, a spirit and functional drinks manufacturer, has acquired Madre Agave, a US-registered corporation, for an undisclosed amount.

The acquisition will offer EARI Beverage Group a cross-category entry into both the wine and spirits categories.

Madre Agave is an agave wine produced from Weber Blue Agave and clocks in at 22% alcohol by volume.

Bernard Rubin — EARI Beverage Group CEO said: “The acquisition of Madre Agave Wine gives us a critical advantage as a cross-category entry into both the wine and spirits category, meaning that the brand can be served as a stand-alone wine or used as an alternative to spirits in a cocktail, with negligible competition at even the super-premium level.

“Madre Agave Wines is a delicate, balanced, yet complex brand created by mavericks of the industry.

“I am excited for the road ahead, as we work towards bolstering the EARI portfolio of brands.”

Crafted using proprietary methods, the Madre Agave brand has three offerings, namely Dulce, Maduro, and Seco.

David Itzikowitz — Madre Agave Vice President said: “We are ready to accelerate the growth of Madre Agave and are very excited to join EARI and its family of fantastic premium brands.

“We look forward to working together with Bernard and his team to bring the Madre Agave Experience to consumers around the world.”

EARI Beverage Group has a portfolio of brands in the hand-crafted spirit and functional drinks segments. These include craft soda, craft spirits, and craft beer.

The company also operates media streaming platforms for promotion of beverage brands.