Dreaming of Korea? EaseMyTrip launches special travel experiences for Indian tourists

EaseMyTrip, one of India‘s leading online travel platforms, has entered a strategic partnership with the Korea Tourism Organization to enhance Korea’s visibility as a top travel destination for Indian tourists. This collaboration, formalised through a Memorandum of Understanding (MoU) on February 19, 2025, aims to increase the number of Indian travellers visiting Korea by leveraging EaseMyTrip’s extensive digital reach, curated travel experiences, and innovative marketing strategies.

The initiative comes at a time when India’s outbound travel sector is witnessing rapid growth, with rising interest in international destinations among both metro and non-metro city travellers. Recognizing this demand, EaseMyTrip and Korea Tourism Organization will work together to introduce Korea as a must-visit destination for Indian tourists seeking a mix of cultural, natural, and adventure-driven experiences.

What Does This Partnership Mean for Indian Tourists?

EaseMyTrip will play a pivotal role in making travel to Korea more accessible and engaging for Indian tourists by launching a dedicated Korea microsite on its platform. This microsite will provide curated travel experiences, offering Indian travellers insights into must-visit attractions, cultural landmarks, and recommended itineraries designed to showcase Korea’s rich heritage and modern cityscapes.

As part of this initiative, EaseMyTrip will also create destination-focused content, including travel blogs, social media campaigns, and video promotions that highlight Korea’s vibrant tourism offerings. By integrating these efforts with its existing platform, EaseMyTrip aims to streamline the booking process, making it easier for Indian tourists to plan and book their trips seamlessly.

Additionally, EaseMyTrip and Korea Tourism Organization will jointly launch co-funded digital marketing campaigns to maximize Korea’s visibility in the Indian travel market. These campaigns will leverage social media platforms, influencer collaborations, and travel industry partnerships to reach a broad audience, ensuring Korea remains top-of-mind for Indian travellers considering international destinations.

How Will EaseMyTrip Expand Korea’s Reach in India?

A key focus of this partnership is expanding Korea’s visibility beyond metro cities by targeting travellers from Tier 2 and Tier 3 cities. With international travel demand surging in smaller Indian cities, EaseMyTrip aims to introduce Korea as an attractive and accessible option for travellers seeking new global experiences.

By leveraging data analytics and market insights, EaseMyTrip will provide Korea Tourism Organization with detailed reports on Indian travel preferences, booking trends, and seasonal demand shifts. This data-driven approach will allow KTO to optimize its marketing strategies, ensuring campaigns are tailored to the evolving interests of Indian travellers.

Why Is Korea Becoming a Preferred Destination for Indian Tourists?

Korea has emerged as a highly sought-after destination for Indian travellers due to its unique blend of history, culture, technology, and scenic landscapes. With growing Indian interest in K-pop, Korean cuisine, and K-dramas, Korea has successfully positioned itself as an attractive travel option for those looking to experience its modern cityscapes, historical sites, and adventure tourism opportunities.

According to industry experts, the demand for curated travel experiences among Indian tourists has grown significantly in recent years. Travellers are increasingly looking for personalized, theme-based journeys rather than generic itineraries. Korea offers a compelling mix of experiences, including historical palaces in Seoul, high-tech attractions in Busan, and breathtaking natural beauty in Jeju Island.

What Do Industry Leaders Say About the Partnership?

Myong Kil Yun, Regional Director of Korea Tourism Organization for India and SAARC countries, emphasized that India is a rapidly growing outbound travel market, and Korea presents an exciting travel proposition for Indian tourists. He noted that through this collaboration, Korea Tourism Organization aims to increase awareness and accessibility, allowing more Indian travellers to explore Korea’s diverse offerings.

Rikant Pittie, Co-Founder and CEO of EaseMyTrip, described Korea as a perfect blend of history, urban culture, and natural beauty. He highlighted that this partnership would provide exclusive travel opportunities for Indian tourists while ensuring seamless booking experiences and customized itineraries. By combining EaseMyTrip’s technological expertise with Korea Tourism Organization’s destination marketing efforts, both companies aim to make Korea a top choice for Indian outbound travel.

How Will This Collaboration Transform Indian Travel to Korea?

This strategic partnership is set to redefine the Indian travel experience to Korea by offering seamless journeys, personalized itineraries, and immersive cultural engagements. With the support of data-driven insights, innovative digital marketing, and curated travel experiences, Korea Tourism Organization and EaseMyTrip aim to drive significant growth in Indian tourist arrivals to Korea.

As the demand for international travel continues to rise, this collaboration positions Korea as a premier travel destination for Indian tourists looking to explore a country that seamlessly blends ancient traditions with cutting-edge modernity. Through a combination of tailored marketing strategies, expanded reach, and enhanced accessibility, the partnership is expected to strengthen cultural and economic ties between India and Korea while transforming the way Indian travellers experience international tourism.