Dalmia Bharat launches “unadulterated” honey product Dalmia Utsav Honey
Dalmia Bharat Sugar and Industries Ltd. (DBSIL) has launched Dalmia Utsav Honey, which it says is a pure, healthy, and unadulterated honey product.
The launch is part of the company’s strategy to expand its offerings in the B2C segment.
Dalmia Utsav Honey is said to be sourced from apiaries and beekeepers of higher reaches of North India for ensuring both quality and traceability, said the Indian sugar manufacturer.
Dalmia Bharat Sugar and Industries has rolled out Dalmia Utsav Honey in three stock keeping units (SKUs) of 1kg, 500gms, and 250gms.
The unadulterated honey product is the second retail offering of the company after its launch of packaged sugar under the same brand name in March 2020.
Dalmia Utsav Honey will be rolled out initially in Delhi/NCR, followed by other North Indian states and the Eastern region. After this, Dalmia Bharat Sugar and Industries will launch Dalmia Utsav Honey to Central and Western Indian markets.
The sugar manufacturer has partnered with Amazon, Big Basket, Flipkart, and other e-commerce platforms, as well as major offline stores to sell its honey product to consumers.
Deepak Singhal — CEO of Dalmia Bharat Sugar and Industries Consumer Business said: “Our brand ‘Dalmia Utsav’ denotes celebration of purity. We have now extended this theme to honey and promise to offer pure and unadulterated honey at competitive price points.
“The launch of products under Dalmia Utsav also demonstrates our strategic transition from B2B to B2C segment, where we are strengthening our portfolio for end consumers. We plan to be one of the leading players in the pure honey segment in the country.”