Dabur India rolls out Vatika Germ Protection shampoo

Dabur India has expanded its Vatika portfolio with the rollout of ‘Vatika Germ Protection shampoo’, which the Indian consumer goods company claims will help to protect against germs and also coronavirus.

According to Dabur India, the Vatika Germ Protection shampoo combines the goodness of neem and aloe vera with lemon, methi, rosemary, almond, and tea tree. The new Dabur Vatika shampoo delivers germ protection of up to 99.9%, claimed the company.

Gaurav Parashar – Marketing Head – Hair Care, Dabur India said: “We are happy to add a new member to the Vatika Brand. The new ‘Vatika Germ Protection shampoo is a first of its kind shampoo in the market which along with the benefits of natural ingredients, that Vatika Brand is known for, also helps to protect against germs and coronavirus.

“The COVID pandemic has brought about a change in the consumer behavior and purchasing habits. We are all looking for solutions and products that help to protect us and our loved ones. While there is a huge thrust on Protecting the Hands and Face, Protecting the Hair and Scalp is a need that is growing. Keeping this in mind, we have launched Vatika Germ Protection Shampoo.”

Dabur India rolls out Vatika Germ Protection shampoo. Photo courtesy of Dabur India Ltd.

Vatika Germ Protection shampoo is available in 80ml, 180ml, 440ml, and 640ml packages, with pricing of Rs. 45, Rs. 95, Rs. 250, and Rs. 400, respectively.

It can be bought from e-commerce platform Flipkart and regular retail channels also, said Dabur India.

Earlier this year, Dabur India introduced the Dabur Vatika Select range of shampoos, which include Coconut Milk Extract shampoo, Apple Cider Vinegar shampoo, Red Onion Black Seed Oil shampoo, and Moroccan Argan Oil shampoo.