Cricut expands smart cutting machine line with Explore 4 and Maker 4—Faster speeds, more features, and a lower price

Cricut, Inc. (NASDAQ: CRCT), a leader in creative technology, has unveiled its newest generation of smart cutting machines: Cricut Explore 4 and Cricut Maker 4. These upgraded models bring faster cutting speeds, a more intuitive setup process, and expanded materials compatibility, making DIY crafting even more accessible. With a lower price point than their predecessors, the new machines aim to provide greater value for both seasoned creators and beginners entering the world of smart cutting.

Starting February 28, both machines will be available in the U.S. and Canada through Cricut.com and Michaels, with a Seashell color option widely available. A Sage-colored version will be sold exclusively at Michaels as part of a special bundle. Featuring a redesigned user experience in Cricut Design Space, these machines offer enhanced precision, faster processing, and an improved first-project workflow, ensuring that users can start creating immediately.

What Makes Cricut Explore 4 and Cricut Maker 4 Different?

The Cricut Explore 4 and Cricut Maker 4 introduce two times faster cutting speeds compared to previous models, allowing users to complete projects in half the time without compromising accuracy. This speed boost is particularly beneficial when working with materials such as vinyl, cardstock, and Smart Iron-on, helping crafters efficiently create intricate designs.

Another major improvement is the enhanced out-of-the-box experience. The machines come with pre-included materials such as Smart Vinyl, Cardstock, Smart Iron-on, Transfer Tape, and essential tools to help users complete their first projects immediately. By streamlining the startup process, Cricut ensures that beginners can get started effortlessly while experienced users benefit from faster performance and more advanced customization options.

How Do the New Cricut Machines Improve the User Experience?

A key focus of the Cricut Explore 4 and Cricut Maker 4 is to simplify the crafting process. The machines integrate with an updated Design Space platform, which offers a more intuitive setup and guided first-project tutorials. This enhancement introduces users to the Design, Cut, and Assemble workflow, ensuring a seamless learning curve for newcomers.

In addition, the software improvements include more beginner-friendly project options and a customizable First Project tutorial, helping users personalize their creations while understanding the machine’s full capabilities. With this update, Cricut is catering to a broader audience, from casual DIYers to professionals looking for advanced customization options.

Why Is Cricut Lowering Prices for Explore 4 and Maker 4?

The Cricut Explore 4 is priced at $249.99, while the Cricut Maker 4 retails for $399.99. These price adjustments reflect the company’s strategy to make high-performance cutting technology more accessible. By reducing the cost while adding more materials and accessories in the box, Cricut aims to deliver more value to customers.

Industry experts suggest that this pricing approach is a response to increased competition in the DIY crafting market. With more brands entering the space, affordability has become a critical factor for consumers. Cricut’s move to lower prices while enhancing features positions the company as a leader in the smart cutting machine industry, strengthening its foothold in both the hobbyist and professional crafting markets.

How Will These New Cricut Machines Impact the DIY Community?

With the introduction of Cricut Explore 4 and Cricut Maker 4, the company is reinforcing its commitment to empowering creators. The improvements in cutting speed, material compatibility, and software integration open up new possibilities for crafters, small business owners, and hobbyists. Faster production times mean that those selling handmade products can increase output while maintaining high quality, making these machines valuable tools for entrepreneurs.

The inclusion of Smart Materials compatibility also expands the range of potential projects, from personalized apparel and home décor to intricate paper crafts and vinyl decals. With the enhanced Design Space experience, users can expect greater customization options, improved ease of use, and expanded project inspiration, helping them push creative boundaries.

Where and When Can You Buy Cricut Explore 4 and Cricut Maker 4?

The Cricut Explore 4 and Cricut Maker 4 will be available for purchase beginning February 28 on Cricut.com and at Michaels in the U.S. and Canada. The Seashell color option will be widely available at launch, while the Sage-colored models will be exclusive to Michaels in a bundle package.

From March 14, the Seashell models will also be available at major retailers that carry Cricut products. The Sage-colored machines will remain Michaels exclusives, ensuring that customers looking for a bundled package can find it through this retailer.

A Major Step Forward in Smart Cutting Innovation

The launch of Cricut Explore 4 and Cricut Maker 4 represents a significant evolution in DIY crafting technology. By focusing on speed, ease of use, and affordability, Cricut is making smart cutting more accessible to both beginners and seasoned creators. With an expanded materials selection, improved software experience, and a faster cutting process, these new machines set a new benchmark for what’s possible in personalized crafting.

For those looking to upgrade their cutting machine or begin their crafting journey, the Cricut Explore 4 and Cricut Maker 4 offer an unmatched combination of performance, value, and ease of use.